The Marketer of the Future’s AI Hub

Everything you need to know about AI and how it’s transforming marketing

The Phrasee Pledge

Introducing The Phrasee Pledge – our commitment to empowering marketers to become more AI-savvy in 2020 and beyond.

We believe this tech represents one of the greatest opportunities for marketers in the next decade. Research however suggests a lack of knowledge about AI and what it can do – understandable given the hyperbole, but it’s costing companies £/$ millions in incremental revenue. 

Our goal with this hub is to bust the myths and show marketers the way forward, creating a level-playing field for an AI-powered marketing world.


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AI and the future of marketing

AI is changing marketing as we know it and COVID-19 provides even more clarity on what the marketer of the future looks like. We share our thinking on the revolution that’s taking place and how marketers can stay ahead of the competition.
The Language Effect

The Language Effect

The Language Effect is the measurable impact that better copy has on your brand's marketing campaigns. Download your free chapter from this industry acclaimed book written by AI marketing pioneer, Parry Malm. Be at the forefront of these advancing times for marketers.


Download the Orange Paper

The science bit

Hollywood and hyperbole. AI is arguably the most talked about and yet most misunderstood technology on the planet. With the help our co-founder, Neil Yager, PhD, we bust the myths and explain in plain English the power ofactual AI.
The ultimate glossary of AI terms

The ultimate glossary of AI terms

What is Artificial Intelligence? Great question – and one we get asked a lot. There are many different types of AI, for many different purposes. In our Glossary of Artificial Intelligence terms, you’ll learn what all the key terms mean.


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What does overfitting mean?

What does overfitting mean?

In the next edition of Neil Yager, PhD, explains we learn about overfitting and why all marketers need to understand the term when reviewing data from their marketing campaigns.


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What is an algorithm?

What is an algorithm?

In this 4 minute video we hear from Neil Yager, PhD, about all things algorithms. What they are, how they work and why they aren't as complex as you may think.


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Practical advice and real-world examples

We’ve worked with the world’s best-known brands to revitalize marketing results and deliver business success. Here, we share insight from customers, industry experts and our own specialists to help you on your AI journey.
The 7 Deadly Sins of Cognitive Bias in Copywriting

The 7 Deadly Sins of Cognitive Bias in Copywriting

There are many factors that contribute to the success or failure of a marketing campaign, most of them you probably already know. Here's one you might not have thought of, though: Cognitive bias. Here's how it might be holding your marketing back from reaching its full potential...


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Email subject lines that sell

Email subject lines that sell

An email subject line is one of the most important elements of any email marketing campaign, representing a crucial factor in motivating people to open an email and engage further with your brand. Here at Phrasee, we know that there’s a science to creating winning email subject lines.


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Subject line checker

Subject line checker

It’s never been a more challenging time for retailers to stand out in a crowded modern inbox . Use our email subject line calculator to see where your linguistic opportunities lie.


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Most popular content

The Language Effect

The Language Effect

The Language Effect is the measurable impact that better copy has on your brand's marketing campaigns. Download your free chapter from this industry acclaimed book written by AI marketing pioneer, Parry Malm. Be at the forefront of these advancing times for marketers.


Download the Orange Paper

Discover how applying actual AI to language can deliver big results!