AI-powered Content for Retail Marketing

Harness the power of generative AI to get more clicks, conversions, and customers.

Example of an AI generated retail email

Loved by the world’s top retail and ecommerce brands

Currys customer logo
Farfetch customer logo
Groupon customer logo
Home Chef customer logo
Habitat customer logo
Williams Sonoma logo
Sainsbury's logo
River Island customer logo

Cut Through the Noise.

As retailers, it’s never been more important to leverage your digital channels to connect with your customers and gain wallet share. Phrasee’s generative AI creates on-brand marketing messages that are optimized by performance data to drive more customer engagement from your digital communications.

Your customers get engaging, personalized messages they love while you get more opens, clicks, conversions, and revenue. It’s a win-win!

Automate Experimentation To Drive Better Engagement

For retail and e-commerce brands, testing is a tried-and-tested (get it?) way to discover what messaging resonates best with your audience and improve your campaign results, but it’s also time and resource intensive.  Phrasee makes testing and optimization easy. Sit back and relax while Phrasee does all the heavy lifting to identify and optimize the most effective messages for your audience segments in real-time. 

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Optimized AI content examples

Build and Maintain Customer Loyalty

For continued growth, you need loyal customers. But with brand switching rife amongst consumers, retail marketers have to work hard to keep their customers engaged. Whether you’re looking to reactivate lapsed customers, improve post-purchase communications, or optimize your loyalty programs, Phrasee’s powerful AI guarantees your customers will return.

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AI for retail loyalty campaigns example

Recover More Abandoned Carts

Top retail brands use Phrasee to re-engage customers who have abandoned their purchase journey with AI-optimized abandoned cart emails. Learn how Europe’s leading electronics retailer, Currys, boosted abandoned cart recovery rates with Phrasee.

Read Currys case study
Results Currys achieved using generative AI

Write Product Descriptions with AI

As an ecommerce brand, writing product descriptions can often feel like a never-ending task. But fear not! With Phrasee’s Content Engine, the solution is just one click (of the magic button) away—enabling you to generate effective product descriptions with language that’s proven to engage.

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Scale Content Across Channels and Territories

As a retail marketer, you send out a ton of messages on a weekly, even daily, basis! That’s a lot of content to create.

Use Phrasee to remove content bottlenecks by generating on-brand content instantly – all AI-optimized to drive increased engagement.

Phrasee supports content generation for multiple digital channels and languages, enabling you to scale content across your regions, sub-brands, and campaign types. What’s more, Phrasee’s AI is configured to your brand guidelines, ensuring consistency in messaging across all customer touchpoints.

Phrasee in Numbers


Avg uplift in email open rates for retail & ecommerce brands


Avg uplift in email click rates for retail & ecommerce brands


Avg engagement rates uplift for retail & ecommerce brands

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Maximize Customer Engagement With AI

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