About Phrasee

Our mission is to provide marketers with AI-powered software that generates the best-performing content with enterprise-grade controls and optimization.

Light-up sign saying #Phrasee

Driving Unprecedented Marketing Results With Generative AI

Since 2015, Phrasee has been a trailblazer in using AI and computational linguistics to generate, optimize, and analyze marketing content in real time and at scale.

Our enterprise-grade platform enables real-time testing and optimization to determine the best-performing messages for audiences across email, SMS, push, web/app, and social campaigns.

Our platform boosts customer engagement and increases lifetime value – all while adhering to your unique brand standards and brand voice.

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Our Values

Big ideas

We are solution finders and problem solvers. We believe every single person has an Einstein-esque idea or two hidden somewhere in their brains. We love new ideas and challenging preconceived assumptions.


We tackle big ideas with a sense of urgency, high energy, and enthusiasm. Every single person, from the CEO to the new kid on the block, has the chance to make a difference here.


We have a spirit of playful discovery that allows individuals at all levels collaborate freely. We like to keep perspective – this isn’t neurosurgery. It’s okay to laugh!

“Each quarterly report shows that our performance has improved since we’ve started using Phrasee.”
Matthew Cooper – Email Marketing Manager, P&O Cruises

Phrasee in a Nutshell

We care about your brand

If we make you look good, we make ourselves look good. We care about protecting your brand and making your content sparkle.

Proven results

You have 24/7 access to reports that show what’s working, what isn’t, and what to try next, and we’re always honest about the results you’re getting.

We’re a lot of fun!

We love marketing and we take it seriously. But that doesn’t mean we’re serious. Customers love us for our fun, playful take on … well, everything.

We make you look awesome

Want a bonus? How about a promotion? Real marketers have achieved this by using Phrasee to drive better results!

Phrasee Leadership Team

Chief Executive Officer

Dan Head

27 years of experience leading high-growth teams in various technology sectors, industries, and geographies for start-ups and global enterprises. Led Braze (NASDAQ: BRZE) as global CRO through IPO in November 2021 following four years at Salesforce, during which the Marketing Cloud was born. Thought leader in MarTech and how data, technology, and creativity serve brand strategy. Born and bred in Bath, UK, former Minnesotan, husband of Debbie, father of Meg, Frankie, Bonny, and Liam. Lover of anything in the sea.

Chief Revenue Officer

Patrick Forquer

Over 15 years as a leader in sales, business development, and partnerships for technology and consulting organizations ranging from start-ups to global enterprises. Most recently at Braze for seven years (IPO Nov 2021), leaving as Area Vice President (Americas) Global Accounts following time at Accenture and Intralinks. Leader of high-performance teams focused on sales, technology adoption, digital transformation, and change management. Proud Atlanta native, Duke grad, lives in Brooklyn, husband to Danielle, dad to Jackson and Sienna, sneakerhead, avid runner, and water sports enthusiast.

Director, Client Strategy

Jess Filipovic

17 years of experience, including agency, brand, and SaaS. Led digital and 360 campaign development and execution for clients within various industries, including FinServ, Automotive, and CPG, managed global email operations for Tiffany & Co., onboarding their first content optimization and AI tools, and led Phrasee NA Customer Success before transitioning to Client Strategy. Born and raised on Long Island, NY, proud Florida Gator, lived in NYC for 14 years and settled in the NJ suburbs. Wife of Rob, mom of Chloe and Luke. Peloton-enthusiast who loves to travel and spend time with family & friends.

Director, Global Customer Success

Kasia Lomanska

Over 13 years of experience in customer-centric roles within MarTech, collaborated with a diverse range of Large to Enterprise businesses across different sectors and regions, addressing a wide array of customer challenges. Passionate about leading a team that champions customer-centricity, amplifies the voice of the customer, and thrives on establishing trusted partnerships with clients. Born in Poland, bred in London, a mum to Rocco, four-legged Gus, and a sea of house plants. Committed to mentoring young women and promoting female representation in the tech sector.

Chief Technology Officer

Jasper Pye

Passionate product and technology leader with 14 years of experience spanning Product Management, Design, UX, and Brand in various industries. Specializing in Generative AI over the last eight years as a founding team member of Phrasee and responsible for leading product strategy, design, engineering, and data science. Born in Adelaide, London native, usually found enjoying the finest parts of Italy with wife Elisa or watching a band you’ve probably never heard of.

Chief Product Officer

Toby Coulthard

Blends a background in electronic engineering, nanotechnology, and MarTech. Previous roles at IBM, McLaren, Salesforce, and Braze combine his passions for technology and go-to-market strategy. From Bath, UK, with a stint in Hong Kong, he now operates from New York, engaging in sailing, winemaking, and global explorations in his spare time.

Vice President, Partnerships

Jess Evans

Building and running enterprise marketing technology partner programs for the last ten years. Been responsible for growing Phrasee’s partner ecosystem since 2018 and today oversees a global portfolio of partners and best-of-breed integrations. Usually found on a climbing wall or in her campervan somewhere remote.

Head of Language

Rachel Belsham

Language lover with a background in modern languages, linguistics, and translation. Joined the Phrasee language team in 2018 and has since partnered with global brands across various sectors. Contributed to building an international team, expanding Phrasee’s language offerings, and integrating large language model technology. Born and raised in London. Can usually be found reading for her next book club meeting, trying out new recipes, or playing the piano.

HR Business Partner

Tracey-Anne Green

A versatile background in HR, operations, customer service, and office management. Passionate about preserving and elevating the company’s values and culture through support, guidance, and operational enhancements. An avid scuba diver and an active WI (Women’s Institute) member.

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