How COVID-19 is affecting AI algorithms

...and what that means for your brand voice

Parry Malm speaks on The Kim Komando Show about how Phrasee put in place human interaction, checks and balances within AI algorithms in order to avoid any marketing language that could cause alarm, upset or affect customers’ mental health.

People will remember how brands acted during these times, and Parry discusses how now is the time to focus on your brand voice and avoid fear-inducing or spammy marketing.

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