Dixons Carphone's implementation timeline for a new digital strategy

Dixons Carphone was looking to reinvent its CRM strategy. The brand needed quick wins, but it also had to lay the groundwork for long-term success. This is the story of how Dixons Carphone grew market share and how it continues to evolve to meet its customers’ needs.

Dixons Carphone’s Head of CRM, Saul Lopes, stands by starting small and growing from there.


"Every good digital strategy should start with a few quick wins.
Prove yourself, then go bigger."

Saul Lopes, Head of CRM, Dixons Carphone


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