Dixons Carphone's implementation timeline for a new digital strategy

Dixons Carphone was looking to reinvent its CRM strategy. The brand needed quick wins, but it also had to lay the groundwork for long-term success. This is the story of how Dixons Carphone grew market share and how it continues to evolve to meet its customers’ needs.

Dixons Carphone’s Head of CRM, Saul Lopes, stands by starting small and growing from there.


"Every good digital strategy should start with a few quick wins.
Prove yourself, then go bigger."

Saul Lopes, Head of CRM, Dixons Carphone


Discover how applying actual AI to language can deliver big results!

About Phrasee

Phrasee® empowers brands with the most advanced AI-Powered Copywriting technology on the planet. By generating human-sounding language that’s always in a brand’s voice, Phrasee boosts marketing performance, revenue, and careers. Our story began with a simple idea: language is the crux of all marketing. The impact of language on a brand’s bottom line is huge. It’s what we call The Language Effect. Yet there was no technology that could make copy better. So, Phrasee built it. Fast-forward to today and over 300 million people across four continents have responded to Phrasee-generated copy. Phrasee’s unique formula amplifies success across all digital channels, making millions of dollars for the biggest brands around the world.

About Movable Ink

Movable Ink empowers digital marketers to generate creative that is data-activated and contextually relevant at the time of engagement across email, mobile and web. More than 700 of the world’s most innovative brands rely on Movable Ink’s visual experience platform to automate the creation of unique on-brand experiences for each consumer at every moment. With more than 300 employees, the company is headquartered in New York City with offices in San Francisco, Chicago, and London. Learn more at movableink.com.


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