Dixons Carphone's implementation timeline for a new digital strategy

Dixons Carphone was looking to reinvent its CRM strategy. The brand needed quick wins, but it also had to lay the groundwork for long-term success. This is the story of how Dixons Carphone grew market share and how it continues to evolve to meet its customers’ needs.

Dixons Carphone’s Head of CRM, Saul Lopes, stands by starting small and growing from there.

"Every good digital strategy should start with a few quick wins.
Prove yourself, then go bigger."

Saul Lopes, Head of CRM, Dixons Carphone

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About Phrasee

Phrasee revolutionizes customer experiences by optimizing the language brands use across the full customer journey. Its AI-powered SaaS platform brings together natural language generation, machine learning and dynamic optimization, making Phrasee the only provider of its kind to generate, optimize, automate, and analyze language in real time. Phrasee boosts customer engagement and increases lifetime value for the world’s leading B2C brands – including Domino’s, eBay, FARFETCH, Groupon and Walgreens – all while adhering to companies’ unique brand standards and voice. Today, over 1 billion people across four continents have responded to Phrasee-generated language.

About Movable Ink

Movable Ink empowers digital marketers to generate creative that is data-activated and contextually relevant at the time of engagement across email, mobile and web. More than 700 of the world’s most innovative brands rely on Movable Ink’s visual experience platform to automate the creation of unique on-brand experiences for each consumer at every moment. With more than 300 employees, the company is headquartered in New York City with offices in San Francisco, Chicago, and London. Learn more at movableink.com.