Phrasee’s phavorite marketing tweets of the month: January 2018
4 February 2018
And, if January is any indication, we should be in for another interesting year.
GDPR is just around the corner, AI has found its way into the world’s homes in the form of Alexa and Google Home, and the email marketing world is gearing up for another year of massive ROI delivery. Meanwhile, here at Phrasee, we teamed up with Hubspot to bring subject line science to the masses.
All in all, a pretty amazing month.
Especially on Twitter.
Let’s see what email marketing’s best and brightest were tweeting about in January…
We handed out valuable pointers. Was it because we wanted to help, or because we were annoyed?
Countdown timers in email are really cool.
However please, Please PLEASE think about alt text.
I’ve seen quite a few come up recently and not a single one had appropriate alt text.
Something like alt=”Show starts at 19.30 on Friday 26th January”
— Mark Robbins (@M_J_Robbins) January 25, 2018
We enjoyed subtle pleasures few outside of our circle could ever hope to understand…
We strove for transparency…
Fun fact: When recruiters ask us to share a job posting with our members, our co-founders always ask for the salary range. It’ll be much easier to close the wage gap if we all know what companies are paying for our work.
— Women of Email™ (@WomenOfEmail) January 4, 2018
And we took time to marvel at the magnificence of the digital age…
We laid down the law…
Dear SalesJerks: When I’ve already unsubscribed/told you I’m not interested, please don’t just start bugging my colleagues. Not cool.
— Email Snarketing (@EmailSnarketing) January 23, 2018
And found joy in the simple things…
We remembered to laugh at the modern age’s absurdities, lest we cry instead…
— Elliot Ross (@iamelliot) January 30, 2018
Expressed ourselves in strange and wonderful ways…
The way that gif is movin, I can’t take no more. Had to stop what I’m doin so I can Litmus scope it, I’m tryin to find the words to describe this email without being disrespectful. DAMN CODE! Damn yous some sexy code! Some sexy code. Damn yous some sexy code! #emailgeeks
— Anne Tomlin (@pompeii79) January 26, 2018
And wondered and the strange creative outlets of others (WHO WOULD DO THIS?)…
No idea what this game is called, but whoever made it, is the devil. pic.twitter.com/Ec98aGXSDD
— Steve Noah (@Steve_OS) January 24, 2018
But hey, they probably don’t understand people like us either…
And everyone has their own unique vices, we suppose…
— Email on Acid (@EmailonAcid) January 24, 2018
Although some are indeed objectively cooler than others (we should probably give this a try)…
But, in the end, everyone should do whatever makes them happy, and we all know who REALLY has life figured out…
Daisy has the right idea. pic.twitter.com/2bWFFnyQzj
— Kristian Robinson (@joon82) January 1, 2018
So tweet on, you email marketing diamonds in the rough. We’ll be watching as always, and we’ll see you all in February!
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