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The Festival of Marketing 2018 is going to be awesome

As the world’s largest brand marketing event, widely regarded as the highlight of the global marketing conference event calendar, the Festival of Marketing has always been pretty fantastic. This year’s event, however, promises to be even better than ever.

Why? Two reasons.

First, British documentarian and broadcast legend Louis Theroux will be headlining the event, which is mind-bogglingly cool.

Second, the amazing Phrasee team will be in attendance, and we’ll be hosting our very own experience room in the North Vault Courtyard throughout the festival. We’re calling it “The Phraseeum” and everyone should definitely stop by and check it out.

We’ll be running talks on a variety of topics on both days of the festival and we’re happy to welcome anyone who wants to stop by for a chat, ask us questions, or even just say “hi”! We’ll be joined by Alex Ayin from Social Chain to discuss emotional marketing – don’t miss it!

To make ourselves easier to find amongst the throngs of marketers and the 150+ brands and presenters in attendance, we’ve written up the helpful Phrasee-centric agenda you’ll find below. Please take a look. We can’t wait to see you all at The Festival of Marketing 2018!

Day 1

Time Topic Description
10:50am Can you beat the machine? With all of the ways that you can write a subject line, what are the chances that your gut instinct gets it right? Close to zero, and you’re probably losing money because of it. Phrasee is AI that writes better marketing copy than humans! Want to put it to the test? Join Parry Malm, CEO of Phrasee, as he explains why Phrasee’s AI copywriting technology beats human written copy 98% of the time. We’ll even put it to the test in a live interactive session.
12.20pm How Wowcher reduced Facebook’s Cost Per Lead
by 31.2%
When it comes to social media advertising, everything boils down to one key issue: where will you get the most bang for your buck? Phrasee has provided the answer with the launch of its new tool for Facebook and Instagram – the first of its kind on the market. Parry Malm, CEO of Phrasee, explains how Phrasee for Facebook and Instagram works, and the how the 31% reduction in cost-per-lead left the Wowcher team wowed.
16.00pm How to convince your boss to invest in new technologies From global brands to innovative start-ups, every company’s marketing department faces the same influx of new technologies promising to be the “golden solution” to their problems. Parry Malm, CEO of Phrasee, will show you how to differentiate between actual AI and buzzword baloney, and how to build a use case to convince your stakeholders to test the right types of technology and make more money for your bottom line.

Day 2

Time Topic Description
10:15am Emotions matter more than you think Leading brands could use AI to target vulnerable people using emotional triggers but there are two reasons they shouldn’t: it doesn’t work as well as you think and it’s immoral. Phrasee’s CEO, Parry Malm, will uncover the truth behind “emotional marketing”, and explain why marketers need to take responsibility for how their messaging can both positively and negatively affect people.
12.20pm How leading brands like Gumtree, Domino’s and Superdry are making serious ROI with Phrasee Phrasee is transforming the how brands speak to their customers online. It’s a unique solution in the marketplace because it solves a very real problem very well, with a quick to implement, high impact service. Join Parry Malm, CEO of Phrasee, as he explains why global brands like Gumtree, Domino’s and Superdry, are choosing Phrasee’s solution for their email marketing channels.
14.45pm Emotional marketing: good or bad? Come and join the debate with Parry Malm, CEO of Phrasee, and Alex Ayin, Head of Strategic Partnerships at Social Chain, as they explain why marketers should be considering the types of emotions they use in consumer communications. Parry will look at use cases where emotional marketing has been used for both good and bad, ending with a discussion on how we, as marketers, could be using technology to better society.



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