Our Blog

“Knowledge is knowing a tomato is a fruit. Wisdom is not putting it in a fruit salad.”

Categories

  • Categories

Search Blog


The 7 Deadly Sins of Cognitive Bias in Copywriting

The 7 Deadly Sins of Cognitive Bias in Copywriting

There are many factors that contribute to the success or failure of a marketing campaign, most of them you probably already know. Here's one you might not have thought of, though: Cognitive bias. Here's how it might be holding your marketing back from reaching its full potential...

5 reasons to get excited about eTail Palm Springs 2020

5 reasons to get excited about eTail Palm Springs 2020

At the end of February, we’re again heading to eTail Palm Springs – THE event for retail marketers of the future. And, we’re going for good reason, and with good people. Why and who? Find out… here.

Phrasee’s phavorite marketing tweets of the year: 2019

Phrasee’s phavorite marketing tweets of the year: 2019

A carefully curated selection of the finest, funniest, and most interesting tweets that the world of marketing had to offer in 2019. Which marketing tweets were awesome enough to be crowned "tweets of the year" in 2019?

The 12 (email) myths of Christmas

The 12 (email) myths of Christmas

Jingle bells, email sells! Email marketing myths are the gifts that keep on giving. But here at Phrasee, we’d rather gift wrap and deliver the truth. Let’s see what email marketing truths Santa’s left under the tree for us this year.

Turn clicks into loyal customers with Brand Language Optimization!