Who to Follow: Jenn Clauss (@jenn_clauss) Jenn Clauss is a digital marketing specialist at Insight, a leading provider of technology solutions to organisations of all sizes based in Tempe, Arizona. She...
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The debate over whether or not email is dead/dying is long over. 46 years after the first email was sent by computer engineering legend Ray Tomlinson, email is just reaching...
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Everybody is talking about artificial intelligence (A.I.) these days. Products like Siri and Alexa are shifting the way that humans interact with technology forever. Algorithms are being used to optimise...
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Michel De Nostradame, commonly known as Nostradamus, died of gout in 1566. Yet to this day, his prophecies live on. Handily, Nostradamus chose not to attach dates to his prophecies,...
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When evaluating the success of an email marketing strategy, there is a lot to consider. We’ve looked at click rates, open rates, conversions, average revenue per email sent (ARPES), and...
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Artificial intelligence is the marketer’s new best friend. For many, the term A.I. still conjures up images of robot butlers and malicious computer programs. In truth, however, artificial intelligence is...
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Isn't May lovely? The sun is out (sometimes), flowers are in bloom, birds are chirping, and summer is right around the corner. Here at Phrasee, we are now well into...
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Chatbots are everywhere these days... It’s no secret that bots are taking over messaging platforms, especially on behalf of companies. In fact, many initial interactions between consumers and companies are...
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2016 was the year of The Rock. He was named “People’s Sexiest Man Alive” and ranked as the highest paid actor in Hollywood. He diversified and expanded his horizons with...
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When designing an email marketing campaign, what subject line to use is often the last thing brands think about. Which is weird, because it is the first thing the campaign's...
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Who to Follow: Mike Ragan (@Mike_Ragan) Mike Ragan is an email designer/developer at Action Rocket; a top-notch creative studio for email marketing based in London, UK. As with most email...
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A.I. language generation can be awesome. If it couldn't, Phrasee wouldn't use it to generate email marketing subject lines that consistently outperform those written by humans. We are in a privileged...
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The success of blogs can be measured in many ways. When it comes to marketing, the more eyeballs a blog gets, the more opportunities a company has to sell and...
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Spam emails suck. While the current public perception of email marketing may intrinsically link it to the shadowy spam industry, it is, and always has been, our sincere hope that...
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In 1922, in his poem "The Wasteland" T.S. Eliot wrote: "April is the cruellest month, breeding lilacs out of the dead land, mixing memory and desire, stirring dull roots with spring...
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When you hear the term “artificial intelligence”, what pops into your mind? Probably something like Skynet from the popular Terminator movies, a super-intelligent computer which wreaks havoc on humanity and...
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