The term ‘triggered’ has some negative connotations nowadays. But it’s not all bad. Behaviour triggered email marketing campaigns are among some of the newest ways that email marketers are staying...
Read More
Using big data in email marketing is so hot right now. It used to be that in order to track marketing success (or failure), brick and mortar stores would hand...
Read More
It’s no secret that we love AI over here at Phrasee... We’ve built our business around using AI to help marketers bring in more money (really - you can watch...
Read More
As new advancements in any technology go mainstream, the public at large often reacts with a degree of fear or mistrust. That’s because with each major step technological step forward,...
Read More
You might not realise it, but you are probably experiencing marketing automation every day. Ever get an email about an upcoming sale, never open it, but then get another friendly...
Read More
August is here! And we all know what that means... The dog days of summer will soon be behind us, and all this bright, green beauty will soon be nothing...
Read More
Ok, first off, we know you’re not a dummy. But that doesn’t change the fact that crafting the perfect email subject line for an email marketing campaign can be surprisingly...
Read More
Is there a difference between robots and artificial intelligence (AI)? Some people assume that robot technology and AI are one and the same, while others think that AI is a...
Read More
Who to Follow: Chad S. White (@chadswhite) Chad S. White really knows his onions. Chad is the research director at Litmus, one of the biggest and most recognised brands in...
Read More
In the email marketing game, saving time is good. Reaching more people is good. Automation is good… except when it isn’t. When it’s done wrong, automated email marketing can actually...
Read More
Will computers be able to really understand humans in the future? Imagine a world in which machines are capable of translating text into another language without losing any of that...
Read More
If 2017 has taught the world one thing, it’s that “facts” aren’t always facts. Between researching, designing, testing and creating Phrasee’s artificial intelligence subject line generation technology, and tracking the progress...
Read More
June is the peak of every year's arch. It's the hump month! Yes, as far as 2017 is concerned, it's all downhill from here. Which is weird, if you think...
Read More
Who to follow: Andy Thorpe (@CaptainInbox) Andy Thorpe is an interesting guy. Because he rarely tweets his own thoughts these days, preferring instead to retweet and share any quality email/digital...
Read More
Nearly everyone uses email. Even millennials. Yet for some reason, when it comes time for companies to plan where they will spend their marketing budgets, email often gets relegated to...
Read More
Who to Follow: Jenn Clauss (@jenn_clauss) Jenn Clauss is a digital marketing specialist at Insight, a leading provider of technology solutions to organisations of all sizes based in Tempe, Arizona. She...
Read More
