Phrasee for Email
For far too long, email marketers chose their subject lines by trusting their gut instinct, or following the status quo. Now there's a better way. Forget what you thought you knew about email subject lines. Say hello to the future. Say hello to Phrasee.
increase in opens forPhrasee
increase in clicks forPhrasee
Hear from our clients
"I knew I wanted Phrasee within the first two minutes of seeing the platform. I saw the ability to save time, and test a lot more than human-generated email subject lines."
Saul Lopes, Customer Lifecycle Lead
Phrasee’s innovative AI takes Virgin Holidays’ email marketing to new heights.
With big plans to overhaul its online user-experience, and grow digital sales to 50% of revenue by 2020, the Virgin Holidays team immediately looked to industry experts to help build and execute on a grand scale.
Virgin Holidays looked to AI newcomers Phrasee (that’s us!) to begin blazing the trail. And that was 3 years ago… How have the results been? Pretty awesome!
Use Phrasee for...
Discover how applying actual AI to language can deliver big results!
How can a machine write in my unique brand tone of voice?
When we on-board a new customer, our team create tailored generative algorithms, unique to a brand’s voice and business model. This matters. We don’t rely on a generic database of phrases, because your brand isn’t generic. Through Phrasee’s AI language generation, all of the marketing copy is human sounding and brand compliant. Not only does it sound like it comes from a human, but a human in your marketing department.
Will the subject lines generated be generic?
Generic? Nope. Awesome? Yup. We don’t have a generic database of words and phrases. That ain’t our jam. We develop you tailored language generation algorithms. Your brand isn’t generic – so why would you want generic subject lines?
Does Phrasee hold customer data?
No… no… NO! We will never hold any of your customer data. Our algorithms are trained upon aggregated audience results, not individual responses.
How long does it take to get started?
Phrasee isn’t a plug-and-play tool that’s the same for everyone, so it takes a short while to set things up for you. Once you send us the data we require, in about 3 weeks you’ll be up and awesome-ing.
Can I integrate Phrasee into my platform?
Phrasee’s software can be fully accessed programmatically via JSON APIs, or via SFTP batch transfers. This allows us to deeply bed into 3rd party software as and when required.
Why do subject lines matter?
Your subject line is why people open your emails.
How much time do you spend writing your emails… and designing them? All that work is pointless if people don’t open them.
Your subject line is THE most important part of your email campaign that you control.
Think about your own experience. How many emails do you get every day? And you probably only open a few. You only open a few because:
It’s sent from a brand you know and trust
The subject line interests you
It’s raining outside (true story – open rates go up when it’s raining!)
It’s that simple – a two-step process, if you don’t count Mother Nature.
Writing good subject lines is hard. And it’s an imperfect process (our CEO blogged about this very fact here).
Phrasee turns this challenge into an opportunity.
Is Phrasee hiring?
Yes! Check out our careers page for a list of current openings.
Does Phrasee have a theme song?
Great question, and yes. It’s this.
How do I access the Phrasee platform?
Phrasee is a pure-play SaaS platform. You can run unlimited Phrasee campaigns within the platform, without human intervention, in real time — at the click of one button. Or we can run a managed service for you with no decay in performance.