Phrasee for Email

For far too long, email marketers chose their subject lines by trusting their gut instinct, or following the status quo. Now there's a better way. Forget what you thought you knew about email subject lines. Say hello to the future. Say hello to Phrasee.

Phrasee Infographic
  • +35%

    increase in opens for

  • +57%

    increase in clicks for

  • +20%

    increase in clicks for

Hear from our clients

"I knew I wanted Phrasee within the first two minutes of seeing the platform. I saw the ability to save time, and test a lot more than human-generated email subject lines."

Saul Lopes, Customer Lifecycle Lead

Phrasee’s innovative AI takes Virgin Holidays’ email marketing to new heights.

With big plans to overhaul its online user-experience, and grow digital sales to 50% of revenue by 2020, the Virgin Holidays team immediately looked to industry experts to help build and execute on a grand scale.

Virgin Holidays looked to AI newcomers Phrasee (that’s us!) to begin blazing the trail. And that was 3 years ago… How have the results been? Pretty awesome!


Phrasee Phacts

  • megaphone

    Your brand voice

    Your brand isn’t generic – so why would you want a generic database of stock phrases in your marketing language? Phrasee’s algorithms are written for you, and no one else.

  • talking

    Human sounding

    Phrasee uses world-leading natural language generation and Deep Learning algorithms to generate marketing language that sounds human, and performs superhumanly.

  • algorithms

    Tailored algorithms

    Using our awesome algorithms, Phrasee learns what your audience responds to. And it works! Phrasee’s marketing language out-performs human generated language 98% of the time.

  • stopwatch

    Massive time savings

    Phrasee reduces time taken to produce smart marketing language from days to minutes... Meaning more time spent on strategy and creative content. Oh, and we don’t hold any of your personal data.

  • tech

    Multilingual awesomeness

    German? Spanish? Esperanto? No problemo. Phrasee's deep learning engine creates a machine representation of language, and gets you more opens and clicks, regardless of if you say "Hello" or "Bonjour".

  • money

    Make more money

    Better language = more opens, clicks and revenue. Phrasee optimises towards all three metrics and uses deep learning to increase customer engagement and make you more money. Awesome.

Use Phrasee for...

Want to find out more about Phrasee?

FAQs

How does it work?

Our computational linguists develop a language generation algorithm that's specific to your brand, and no one else's. Then, you log into Phrasee and generate unique, brand-compliant language on-the-fly. Test these out in your ESP, and upload the results back into Phrasee. This trains our Deep Learning engine - and when you generate next time, your results get better... and better... and better...

Will the subject lines generated be generic?

Generic? Nope. Awesome? Yup. We don't have a generic database of words and phrases. That ain't our jam. We develop you tailored language generation algorithms. Your brand isn't generic - so why would you want generic subject lines?

Does Phrasee hold customer data?

No... no... NO! We will never hold any of your customer data. Our algorithms are trained upon aggregated audience results, not individual responses.

Does Phrasee do trials?

We all love free things, but unfortunately, we don't offer free trials. Everything that we do is 100% customised to your brand, meaning language unique to you. We're so confident that we'll revolutionise your marketing strategy, that we'll happily discuss a proof of concept period.

How long does it take to get started?

Phrasee isn't a plug-and-play tool that's the same for everyone, so it takes a short while to set things up for you. Once you send us the data we require, in about 3 weeks you'll be up and awesome-ing.

Which ESP does Phrasee for Email work with?

All of them! If you can split test, then you can use Phrasee. Phrasee has integrations with a number of ESPs, including Salesforce, IBM Watson, Emarsys and many more.