Finding the Lost ROI in Personalization

Marketers have struggled to achieve ROI with personalization. Why? Perhaps they’re not going deep enough with all the data and insights at their fingertips.

Watch the replay to learn why brands need to go beyond “Hey {f_name}!” with personalization strategies using data, insights, and generative AI across the customer lifecycle. 

Hear from our VP, Product Jasper Pye and Director, Client Strategy, Liam Savage as they share how to plan ROI-driven strategies based on what customers need, prefer, and expect. Understand how to develop the lifetime value of customers by gaining trust and maximizing loyalty.