The 3 Cs of Increasing Content ROI
Cutting-edge content, minus the brand risk
Why choose between being brand-safe and cutting edge?
500 senior US marketers are having to sacrifice the latter for the former, according to our exclusive (and brand new) research. 92% are “playing it safe” with their messaging in this tricky current economic and social climate. But sacrificing your content’s competitive edge to protect your brand means you’ll sacrifice extra ROI. Follow the 3 Cs in our latest Orange Paper, and you won’t have to. Here’s what you’ll get:
- The 3 Cs of increasing content ROI with cutting edge AND brand-safe messaging
- Zeitgeist-defining survey data from 500 senior US marketers on current messaging challenges
- Your guide to squeezing every last drop of juice out of your marketing spend
To build lasting relationships, marketers should use data to deliver relevant content throughout customers’ journeys with the brand and artificial intelligence and automation to optimize content for real-time personalization, based on customers’ engagement, to ensure meeting customer expectations.”Guilda Hilaire – Director of Product Marketing, Salesforce Marketing Cloud