Survey: Brand Voice Comes of Age

Featuring survey data from 300 senior US marketers on their biggest brand language challenges

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It’s official: Brands are coming of age and finding their voice like never before

It’s what you say as a brand that defines how customers perceive you. But finding, fine-tuning, and scaling a brand voice while optimizing for performance, enhancing the customer experience, and staying true to your company’s vision is a delicate balancing act. In the resource-draining disruption-frenzy of the early 2020s, it’s closer to a high-wire act. It’s no wonder 68% of marketers are constantly stressed about striking the right tone.

Our latest Orange Paper shows marketers the way forward. It features:

  • Survey data from 300 senior US marketers (Dynata October 2021) on their biggest brand language challenges
  • Exclusive insights from top brands including Best Buy, Currys, FARFETCH, Salesforce, Walgreens, and Wunderman Thompson
  • The AI-driven road ahead for marketers looking to scale and optimize their brand voice

It’s time to make your brand voice heard.

Gimme that paper
Our job is to support our customers to get the most out of their products, so our brand voice needs to consistently reflect that. We think about it as landing the right thing with the right customer, just in the right moment, for email or text, when you walk into a store, when you come on to our website. We’re working with strategic technology partners to try and make the experience as personalized and relevant as possible.”
Dan Rubel – Brand & Marketing Director, Currys

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