Phrasee x Movable Ink x Merkle x Adobe Partnership

How Currys transformed its marketing messages with Phrasee's AI

Currys worked with Phrasee, Movable Ink, Adobe, and Merkle to overhaul its marketing content, with epic results! Currys achieved a fantastic 9% conversion rate uplift on its abandoned basket campaign, along with a 56% open rate uplift across its emails, and double the website visits. Want to find out more about this awesome partnership? Check out this video for the full story...

"Your abandoned basket campaign is probably one of your most important campaigns for generating revenue,
to get a 9% conversion lift on that is sensational."

Jasper Pye – VP, Product at Phrasee