AI-powered content: a perfect fit for FARFETCH 

Immediate 38% click rate uplifts for your marketing campaigns… it seems far-fetched, right?


The leading global platform for luxury fashion tried AI-powered content on for size – and found it a perfect fit for its email marketing campaigns.

Here’s how FARFETCH achieved:

  • 30%+ engagement uplifts across trigger campaigns
  • Optimized marketing language that captures and scales the brand’s unique voice

As featured in Chain Store Age

“Phrasee was the only software provider able to capture our unique tone of voice, and adhere closely to it consistently while optimizing our messaging to our audience of millions.”

Nadya Matthias, Head of CRM at FARFETCH