About Phrasee

Phrasee is AI that specialises in language generation for marketing copy. Phrasee has developed a world-leading Natural Language Generation system, that can generate millions of human-sounding variants at the touch of a button. Phrasee’s tailored algorithms are created to target your customers, ensuring the copy Phrasee generates is on-point for your brand. The results? More opens, clicks, and conversions. Awesome.

If you get marketed to online by Domino’s, Virgin Holidays, Gumtree, or dozens of other global brands – then you’ve experienced Phrasee’s technology without knowing it.

Phrasee Infographic
The Phuture

The Phuture

Phrasee is the market leader in AI brand compliant language generation. Since founding on February 23 2015, Phrasee has become the go-to solution for ambitious, intelligent and analytical marketers. Today, our awesome team of data scientists, computational linguists and developers drive results for enterprise brands across every continent (except one – because penguins in Antarctica don’t use email that much… yet…).

It’s simple – when you combine artificial intelligence and human language, you get Phrasee. And it’s awesome.


Our Phavourites

  • Parry Malm


    Parry is a well-known digital marketing dude. He has worked with countless brands and media outlets to help them optimise their online results, and is one of the world’s leading experts on email marketing (which he blogs about here sometimes.) He started his career coding middleware for CRM software, then sent out millions of emails for global brands, before running the strategy department for an ESP. He holds a BBA (1st) in Marketing & Statistics and can probably beat you in an Excel-off. On weekends, he helps wayward youths see the error of their ways through the magic of interpretive dance.

  • Neil Yager, PhD

    Chief Scientist

    Neil loves data. As one of the world’s leading experts in the commercialization of artificial intelligence, there’s not much he likes more than sinking his teeth into a fresh data set (well, maybe a Korean taco). Neil holds a PhD in Computer Science and was granted a prestigious innovation award. He has written over a dozen academic publications, a book on data mining, and holds several patents. Phrasee’s market-leading learning engine is the culmination of his experience and passion for machine learning. When not working, Neil is likely in a country you couldn’t find on a map, alongside his wife and sons.

  • Victoria Peppiatt


    Victoria is a person who gets things done. Vibrant, enthusiastic and often loud, Victoria plans and executes all of the things, be they small or large, that make an exciting, growing business run. Previously, she founded and ran an innovative creative & branding agency, and is an expert in design, usability and Prosecco. As COO, she is responsible for customer success – and also for making sure the entire team is on task. She’s an eternal optimist, and the possessor of the biggest smile in SW London. She holds a BMus in Music & Technology and is the proud mum to Max and Marni.

Board of Directors

We love them

  • Devina Paul

    Devina learned her craft at a number of worldwide marketing communications groups including Interpublic, Omnicom, Dentsu Aegis and Creston, at both agency and PLC level, before taking her expertise to the exciting world of start-ups. As a partner at Galvanise Capital and board director at Phrasee, Devina advises on ensuring businesses are ready for high growth as well as long-run financial planning. When not looking at spreadsheets, Devina spends some of her free time as an unofficial global ambassador for South London.

  • Dan Kersh

    Having spent almost 20 years working in the marketing industry, Dan has been fortunate to have led three businesses to successful acquisition, two of which have been sold to Next Fifteen PLC. He remains involved in those acting as Chairman whilst also hunting around for investments for the group. Outside of those rolesearly-stage he is an investor, advisor and board director to many other brands, largely in the technology and marketing arena. Dan advises Phrasee on their commercial model, effective scaling, and global expansion.

  • Emil Gigov

    Emil has spent the last 20 years in early stage investing, having started his career with KPMG in London. He has led or supported over 30 investments in rounds from £500k to £18m in sectors including software and IT services, advanced manufacturing, business services, education and healthcare. As a VC he learns something new every day and gets to meet all kinds of weird and wonderful people! Outside of work, Emil likes throwing himself down a mountain in winter or riding his bike in the summer, dodging potholes on the roads of England.


We love them more

  • Next 15

    Next 15 is a communications business which employs over 1,350 people across 32 offices in 14 countries. The Group incorporates 17 subsidiary agencies, spanning digital content, marketing, PR, consumer, technology, marketing software, market research, public affairs and policy communications.

  • Galvanise Capital

    Galvanise Capital provides stimulating growth and go to market solutions for early stage businesses, and unique opportunities for early stage tech investors. Aside from Phrasee, their portfolio includes other high-growth MarTech businesses including Appsumer, Whichit, and Adimo.

  • Albion Capital

    Albion is a venture capital and growth investor with a long track record of partnering with ambitious businesses. Albion has a particular focus on software and technology enabled services, typically investing in Series A rounds and helping businesses scale up globally. The wider Albion Group has over £1 billion of funds under management.

Discover how applying actual AI to language can deliver big results!