About Phrasee®

Phrasee Infographic

The Phrasee Effect

Phrasee is the most advanced AI-Powered Copywriting tech on the planet.

We’ve helped optimize marketing copy for some of the world’s best brands, like eBay, Groupon, Sephora, and many more. And we’ve done it in over 20 languages, from English to Japanese. The result has been a measurable increase in revenue for our clients (and plenty of high-fiving around the office).

We have developed a world-leading natural language generation system that writes marketing copy that sounds human – and fits your brand’s voice. It’s a deep learning engine that can predict what language will and won’t work better than any human.

Our tech extends across all digital channels, including email, push, paid social, paid search, display, and web, giving you a consistently high-performing brand voice everywhere. We quite literally wrote the book on this technology (it’s called “The Language Effect” and you can request your copy here).

We’re a quick win that starts delivering measurable results right away. With us, there’s no third-party data exchange. We’re very easy to use and implement, and we won’t “scare the guys in IT.” Best of all, we’ll make you look great in front of your boss.

The Phrasee Phamily

Our customers think we’re kinda nuts, but they love us anyway.

Proven results: No more guessing and hoping; you can see the exact impact we have on your marketing results.

We make you look good: “Phrasee makes you money so you’re more likely to get your bonus.” Thanks Gareth, former CMO of eBay UK – couldn’t have said it better ourselves.

We get you: Ecommerce, financial, hospitality, insurance, media, retail, telecoms, travel – we’ve worked across so many verticals, and we know them all well.


We keep your voice intact: Anyone can brute-force a spike in response using devious methods (tip: use “Free Beer!” as your next subject line and you’ll see what we mean). But your brand is unique, like a snowflake or a Cheeto, so the language we generate for you will be too.

We’re phun: Listen, we love marketing and we take it seriously. But while we’re sharing our knowledge, we’ll do our absolute best to make it entertaining. We hate being bored, and we promise not to bore you. (Subscribe to our newsletter to see what we mean.)

"Working with the Phrasee team is INSANE!
And I say that with love and passion, it's brilliant."

Mark Croucher, Head of Customer Experience, Virgin Atlantic

Our vision, values and history

Our vision: To empower brands with AI-Powered Copywriting

We are obsessed with language – why some works, why some doesn’t, and how we can use advanced technology to answer these questions.

Now, you’d think most people would care about this. But most people don’t even know there is a way to 1) have a machine write your copy with the click of a single button and 2) be able to predict what language is good – and what’s bad – at scale, and accurately.

The old ways of working – guessing which phrase is best, arguing over who’s a better writer, or trusting some “expert’s” advice – don’t cut it anymore.

We CAN’T do much for the marketers of the past, who are stuck in their old ways of thinking.

We CAN do a lot for the marketers of the future, however.

These values drive us (and are the secret ingredient in our awesome-sauce)

Trust: We hire awesome people, and we trust them to be awesome. What’s more, our customers trust our advice – because we back it up with facts, not opinions.

Be yourself: We have a huge range of individuals at Phrasee, who come together like the Wu-Tang Clan to form a lean, mean, language machine. When people feel comfortable to be themselves, they’re more likely to succeed. True story.

Make an impact: Every single person, from the CEO to the latest person who joined, has the chance to make a difference. Because every single person has an Einstein-esque idea or two hidden somewhere in their brains.

Enjoy the ride: Creating an innovative product is hard. Every day comes with a new set of challenges, often without obvious solutions. This ambiguity drives our ingenuity, our ambition and, ultimately, our choice to get out of bed in the morning.

Have Phun: We’re serious when we need to be. But we also know when to party. If you can’t have a bit of fun amidst the pressures of working for one of the hottest AI companies in the world… then what’s the point?

We should probably add one more here – diversity. What we’ve learned is that having lots of viewpoints, from lots of different perspectives, builds a stronger business. Our team is mostly located in the UK and North America. But they’re originally from all over – the UK… the USA… Lithuania… Canada… India… to mention just a few. Oh yeah – over half the team are female, which is mega rare in AI and tech companies. However, we haven’t done that because it’s trendy. To be honest, it’s simply the fact that the most qualified people for lots of the roles happened to be women.

Our history

On February 23rd, 2015, Parry Malm, CEO, Neil Yager, PhD, Chief Scientist, and Victoria Peppiatt, COO, collectively founded Phrasee: the industry-leading technology that’s being used by some of the world’s most respected brands.

It all started with a simple idea: the language you use in your marketing is the crux of all your marketing efforts. And yet there was no technology on the market that could make it better, that was quick to use, and that didn’t sound spammy or robotic. So we built it, brick by painstaking brick. And the rest is history.

Fast forward to today and over 300 million people across the world have experienced Phrasee-generated copy. Gartner named us a Cool Vendor in 2018 (pretty cool, we know). CB Insights named us 2017’s Most Innovative AI Company. And in 2016, we were named the UK’s best new business.

We have offices in the UK and the USA, and are proudly backed by Galvanize Capital, Next15 PLC and Albion Capital.