About Phrasee®

Phrasee Infographic

Phrasee is the most advanced AI-powered copywriting technology on the planet.

We have helped to optimize marketing copy for some of the world’s most recognized brands, including eBay, Groupon, and Virgin – plus many more, from Australia to America, in over 20 languages, from English to Japanese.

Over the last 5 years, we have measurably increased revenue for global brands, conducted thousands of language experiments across more than a dozen verticals, and extended our tech across all digital channels, including email, push, paid social, paid search, display, and web.

We have developed a world-leading natural language generation system that can write marketing copy that sounds human – and fits your brand’s voice. We have developed a world-class deep learning engine that can predict what language will and won’t work with greater accuracy than any human. We’ve also developed the Phrasee Phormula – the methodology that amplifies your success across all your channels.


Why our customers love us

We can prove your results: So much marketing technology isn’t proven or measurable. We’re the opposite – you can see the exact impact Phrasee has on your results. It really is that straightforward.

We have worked with brands just like yours: We’ve worked across financial services, telecoms, retail, ecommerce, travel, hospitality, insurance, and many more industries. So, no matter your challenge, we’ve probably come across it before.

We value your brand’s voice: Anyone can brute-force a spike in response by using devious methods (tip: use “Free Beer!” as your next subject line and you’ll see what we mean). But your brand isn’t the same as every other one out there, and we get that. So, the language Phrasee generates for you will always be unique.

We coined the phrase “marketing language optimization”: Everyone loves a TLA (three letter acronym), right?

Our customers love working with us: Our most recent customer NPS survey gave us a score of 81%. Sure, some of our customers think we’re a bit nuts. Nuts in a good way, though (we think).


Our vision, values and history

Our vision: To empower brands with AI-powered copywriting

We are obsessed with language – why some works, why some doesn’t, and how we can use advanced technology to answer these questions.

Now, you’d think most people would care about this. But most people don’t even know there is a way to 1) have a machine write your copy with the click of a single button and 2) be able to predict what language is good – and what’s bad – at scale, and accurately.

The old ways of working – guessing which phrase is best, arguing over who’s a better writer, or trusting some “expert’s” advice – don’t cut it anymore.

We CAN’T do much for the marketers of the past, who are stuck in their old ways of thinking.

We CAN do a lot for the marketers of the future, however.


These values drive us (and are the secret ingredient in our awesome-sauce)

Trust: We hire awesome people, and we trust them to be awesome. What’s more, our customers trust our advice – because we back it up with facts, not opinions.

Be yourself: We have a huge range of individuals at Phrasee, who come together like the Wu-Tang Clan to form a lean, mean, language machine. When people feel comfortable to be themselves, they’re more likely to succeed. True story.

Make an impact: Every single person, from the CEO to the latest person who joined, has the chance to make a difference. Because every single person has an Einstein-esque idea or two hidden somewhere in their brains.

Enjoy the ride: Creating an innovative product is hard. Every day comes with a new set of challenges, often without obvious solutions. This ambiguity drives our ingenuity, our ambition and, ultimately, our choice to get out of bed in the morning.

Have Phun: We’re serious when we need to be. But we also know when to party. If you can’t have a bit of fun amidst the pressures of working for one of the hottest AI companies in the world… then what’s the point?

We should probably add one more here – diversity. What we’ve learned is that having lots of viewpoints, from lots of different perspectives, builds a stronger business. Our team is mostly located in the UK and North America. But they’re originally from all over – the UK… the USA… Lithuania… Canada… India… to mention just a few. Oh yeah – over half the team are female, which is mega rare in AI and tech companies. However, we haven’t done that because it’s trendy. To be honest, it’s simply the fact that the most qualified people for lots of the roles happened to be women.


Our history

On February 23rd, 2015, Parry Malm, CEO, Dr Neil Yager, Chief Scientist, and Victoria Peppiatt, COO, collectively founded Phrasee: the industry-leading technology that’s being used by some of the world’s most respected brands.

It all started with a simple idea: the language you use in your marketing is the crux of all your marketing efforts. And yet there was no technology on the market that could make it better, that was quick to use, and that didn’t sound spammy or robotic. So we built it, brick by painstaking brick. And the rest is history.

Fast forward to today and over 300 million people across the world have experienced Phrasee-generated copy. Gartner named us a Cool Vendor in 2018 (pretty cool, we know). CB Insights named us 2017’s Most Innovative AI Company. And in 2016, we were named the UK’s best new business.

We have offices in the UK and the USA, and are proudly backed by Galvanize Capital, Next15 PLC and Albion Capital.