Travel, Hospitality & Leisure

Every travel, hospitality and leisure brand is different, and it's this difference that truly sets you apart in the market. With largely competitive pricing across the board, engaging with your ideal customer comes down to your brand and your copy.

Tapping into your customer lifetime value hinges almost entirely on brand trust. To help maintain and build that trust, your marketing copy has to be on brand - and high-performing - at every touch point.
The language you use to engage with your customers makes a big difference, especially when booking a trip or a holiday.

Phrasee Infographic
  • Increase in opens for

  • Increase in opens for

  • Increase in revenue

Hear from our clients

“The results have been very, very good. Virgin Holidays email open rates have had an incremental increase of 10%, and that translates to multi-million pounds in revenue.”

Saul Lopes, Customer Lifecycle Lead

Over the past 3 years, Virgin Holidays has seen a sizeable increase in revenue equating to several million pounds from its email marketing channel. The boost is owed to the early adoption of Phrasee’s AI technology. With plans to overhaul its online user-experience, and grow digital sales to 50% of revenue by 2020, the Virgin Holidays marketing team looked to industry experts to help build and execute on an innovative approach. Virgin Holidays has seen consistent email marketing performance and ROI uplift, and currently attributes its increase in email revenues in the millions of pounds to Phrasee’s AI technology.


in ROI fro Virgin Holidays

Phrasee Phacts

  • megaphone

    Your brand voice

    Your brand isn’t generic – so why would you want a generic database of stock phrases in your marketing language? Phrasee’s algorithms are written for you, and no one else.

  • talking

    Human sounding

    Phrasee uses world-leading natural language generation and Deep Learning algorithms to generate marketing language that sounds human, and performs superhumanly.

  • algorithms

    Tailored algorithms

    Using our awesome algorithms, Phrasee learns what your audience responds to. And it works! Phrasee’s marketing language out-performs human generated language 98% of the time.

  • stopwatch

    Massive time savings

    Phrasee reduces time taken to produce smart marketing language from days to minutes... Meaning more time spent on strategy and creative content. Oh, and we don’t hold any of your personal data.

  • tech

    Multilingual awesomeness

    German? Spanish? Esperanto? No problemo. Phrasee's deep learning engine creates a machine representation of language, and gets you more opens and clicks, regardless of if you say "Hello" or "Bonjour".

  • money

    Make more money

    Better language = more opens, clicks and revenue. Phrasee optimises towards all three metrics and uses deep learning to increase customer engagement and make you more money. Awesome.

ROI Calculator

Let Phrasee increase your open values

  • Your current metrics

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That's some awesome extra ROI!

Want to know how Phrasee can help make you more money? Fill in your details and one of our Phrasee Pholk will get in touch!

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Want to find out more about Phrasee?


How does it work?

Our computational linguists develop a language generation algorithm that's specific to your brand, and no one else's. Then, you log into Phrasee and generate unique, brand-compliant language on-the-fly. Test these out in your ESP, and upload the results back into Phrasee. This trains our Deep Learning engine - and when you generate next time, your results get better... and better... and better...

Will the subject lines generated be generic?

Generic? Nope. Awesome? Yup. We don't have a generic database of words and phrases. That ain't our jam. We develop you tailored language generation algorithms. Your brand isn't generic - so why would you want generic subject lines?

Does Phrasee hold customer data?

No... no... NO! We will never hold any of your customer data. Our algorithms are trained upon aggregated audience results, not individual responses.

Does Phrasee do trials?

We all love free things, but unfortunately, we don't offer free trials. Everything that we do is 100% customised to your brand, meaning language unique to you. We're so confident that we'll revolutionise your marketing strategy, that we'll happily discuss a proof of concept period.

How long does it take to get started?

Phrasee isn't a plug-and-play tool that's the same for everyone, so it takes a short while to set things up for you. Once you send us the data we require, in about 3 weeks you'll be up and awesome-ing.

Which ESP does Phrasee for Email work with?

All of them! If you can split test, then you can use Phrasee. Phrasee has integrations with a number of ESPs, including Salesforce, IBM Watson, Emarsys and many more.