Travel, Hospitality & Leisure
Every travel, hospitality and leisure brand is different, and it's this difference that truly sets you apart in the market. With largely competitive pricing across the board, engaging with your ideal customer comes down to your brand and your copy.
Tapping into your customer lifetime value hinges almost entirely on brand trust. To help maintain and build that trust, your marketing copy has to be on brand - and high-performing - at every touch point.
The language you use to engage with your customers makes a big difference, especially when booking a trip or a holiday.
Increase in clicks forPhrasee
Increase in opens forPhrasee
Increase in clicks forPhrasee
Hear from our clients
“The results have been very, very good. Virgin Holidays email open rates have had an incremental increase that translates to multi-million pounds in revenue.”
Saul Lopes, Customer Lifecycle Lead
Over the past 3 years, Virgin Holidays has seen a sizeable increase in revenue equating to several million pounds from its email marketing channel. The boost is owed to the early adoption of Phrasee’s AI technology. With plans to overhaul its online user-experience, and grow digital sales to 50% of revenue by 2020, the Virgin Holidays marketing team looked to industry experts to help build and execute on an innovative approach. Virgin Holidays has seen consistent email marketing performance and ROI uplift, and currently attributes its increase in email revenues in the millions of pounds to Phrasee’s AI technology.
in ROI for Virgin Holidays
Use Phrasee for...
Want to find out more about Phrasee?
How does it work?
Our computational linguists develop a language generation algorithm that’s specific to your brand, and no one else’s. Then, you log into Phrasee and generate unique, brand-compliant language on-the-fly. Test these out in your ESP, and upload the results back into Phrasee. This trains our Deep Learning engine – and when you generate next time, your results get better… and better… and better…
Will the subject lines generated be generic?
Generic? Nope. Awesome? Yup. We don’t have a generic database of words and phrases. That ain’t our jam. We develop you tailored language generation algorithms. Your brand isn’t generic – so why would you want generic subject lines?
Does Phrasee hold customer data?
No… no… NO! We will never hold any of your customer data. Our algorithms are trained upon aggregated audience results, not individual responses.
Does Phrasee do trials?
We all love free things, but unfortunately, we don’t offer free trials. Everything that we do is 100% customised to your brand, meaning language unique to you. We’re so confident that we’ll revolutionise your marketing strategy, that we’ll happily discuss a proof of concept period.
How long does it take to get started?
Phrasee isn’t a plug-and-play tool that’s the same for everyone, so it takes a short while to set things up for you. Once you send us the data we require, in about 3 weeks you’ll be up and awesome-ing.
Can I integrate Phrasee into my platform?
Phrasee’s software can be fully accessed programmatically via JSON APIs, or via SFTP batch transfers. This allows us to deeply bed into 3rd party software as and when required.
Why do subject lines matter?
Your subject line is why people open your emails.
How much time do you spend writing your emails… and designing them? All that work is pointless if people don’t open them.
Your subject line is THE most important part of your email campaign that you control.
Think about your own experience. How many emails do you get every day? And you probably only open a few. You only open a few because:
It’s sent from a brand you know and trust
The subject line interests you
It’s raining outside (true story – open rates go up when it’s raining!)
It’s that simple – a two-step process, if you don’t count Mother Nature.
Writing good subject lines is hard. And it’s an imperfect process (our CEO blogged about this very fact here).
Phrasee turns this challenge into an opportunity.
Is Phrasee hiring?
Yes! Check out our careers page for a list of current openings.
Does Phrasee have a theme song?
Great question, and yes. It’s this.