Retail & eCommerce

If you've made it here, then you know better than anyone that your consumers are getting smarter by the day, and that they expect more with each transaction. They're onto all of your marketing tactics, and continue to put pressure on ever decreasing margins. And we know that they're becoming more difficult to engage by the day.

Phrasee is a AI that writes better performing marketing copy than humans. Its easily implemented and quickly delivers results. Big results that will get both you and your brand noticed. It helps you stand out from a crowded marketplace, and increases customer conversions to make you more money.

Phrasee Infographic
  • 35%

    Increase in opens for

  • 26%

    Increase in clicks for

  • 31%

    Reduction in cost per lead

Hear from our clients

"Open rates weren't growing at the rate that we wanted them to grow. We had to do a lot to revitalise our CRM strategy, and I knew that Phrasee would be a really interesting partner to help us achieve our goal."

Gumtree’s Head of CRM , Matt Button

Gumtree has excelled in establishing itself as a community-based classifieds website in a now crowded online retail space. But with inboxes getting more crowded by the day, even the UK’s #1 classified ads site needed to do more than keep a finger on the pulse of its CRM strategy to ensure continued engagement that delivers results.

Phrasee uses artificial intelligence to write better email marketing language than humans. Part of that includes powerful machine learning algorithms that learn what works, and what doesn’t, to optimise future messaging. It’s a fast fix to email campaign performance, delivering more opens, clicks, and conversions almost instantly.

The adoption of Phrasee AI has rejuvenated customer communications for Gumtree, delivering results of 35%-50% increase in opens.

Phrasee Phacts

  • megaphone

    Your brand voice

    Your brand isn’t generic – so why would you want a generic database of stock phrases in your marketing language? Phrasee’s algorithms are written for you, and no one else.

  • talking

    Human sounding

    Phrasee uses world-leading natural language generation and deep learning algorithms to generate marketing language that sounds human, and performs superhumanly.

  • algorithms

    Tailored algorithms

    Using our awesome algorithms, Phrasee learns what your audience responds to. And it works! Phrasee’s marketing language out-performs human generated language 95% of the time.

  • stopwatch

    Massive time savings

    Phrasee reduces time taken to produce smart marketing language from days to minutes... Meaning more time spent on strategy and creative content. Oh, and we don’t hold any of your personal data.

  • tech

    Multilingual awesomeness

    German? Spanish? Esperanto? No problemo. Phrasee's deep learning engine creates a machine representation of language, and gets you more opens and clicks, regardless of if you say "Hello" or "Bonjour".

  • money

    Make more money

    Better language = more opens, clicks and revenue. Phrasee optimizes towards all three metrics and uses deep learning to increase customer engagement and make you more money. Awesome.

Use Phrasee for...

Discover how applying actual AI to language can deliver big results!


How can a machine write in my unique brand tone of voice?

When we on-board a new customer, our team create tailored generative algorithms, unique to a brand’s voice and business model. This matters. We don’t rely on a generic database of phrases, because your brand isn’t generic. Through Phrasee’s AI language generation, all of the marketing copy is human sounding and brand compliant. Not only does it sound like it comes from a human, but a human in your marketing department.

Will the subject lines generated be generic?

Generic? Nope. Awesome? Yup. We don’t have a generic database of words and phrases. That ain’t our jam. We develop you tailored language generation algorithms. Your brand isn’t generic – so why would you want generic subject lines?

Does Phrasee hold customer data?

No… no… NO! We will never hold any of your customer data. Our algorithms are trained upon aggregated audience results, not individual responses.

How long does it take to get started?

Phrasee isn’t a plug-and-play tool that’s the same for everyone, so it takes a short while to set things up for you. Once you send us the data we require, in about 3 weeks you’ll be up and awesome-ing.

Can I integrate Phrasee into my platform?

Phrasee’s software can be fully accessed programmatically via JSON APIs, or via SFTP batch transfers. This allows us to deeply bed into 3rd party software as and when required.

Why do subject lines matter?

Your subject line is why people open your emails.

How much time do you spend writing your emails… and designing them? All that work is pointless if people don’t open them.

Your subject line is THE most important part of your email campaign that you control.

Think about your own experience. How many emails do you get every day? And you probably only open a few. You only open a few because:

It’s sent from a brand you know and trust
The subject line interests you
It’s raining outside (true story – open rates go up when it’s raining!)
It’s that simple – a two-step process, if you don’t count Mother Nature.

Writing good subject lines is hard. And it’s an imperfect process (our CEO blogged about this very fact here).

Phrasee turns this challenge into an opportunity.

Is Phrasee hiring?

Yes! Check out our careers page for a list of current openings.

Does Phrasee have a theme song?

Great question, and yes. It’s this.

How do I access the Phrasee platform?

Phrasee is a pure-play SaaS platform. You can run unlimited Phrasee campaigns within the platform, without human intervention, in real time — at the click of one button. Or we can run a managed service for you with no decay in performance.