Retail & eCommerce

If you've made it here, then you know better than anyone that your consumers are getting smarter by the day, and that they expect more with each transaction. They're onto all of your marketing tactics, and continue to put pressure on ever decreasing margins. And we know that they're becoming more difficult to engage by the day.

Phrasee is a marketing language software that is easily implemented and quickly delivers results. Big results that will get both you and your brand noticed. It helps you stand out from a crowded marketplace, and increases customer conversions to make you more money. No matter how you're segmenting or personalising to engage your customers, Phrasee's tailored algorithms to produce brand-compliant marketing copy will deliver your brand better results.

Phrasee Infographic
  • Increase in opens for

  • Increase in clicks for

  • Increase in conversions for

Hear from our clients

"Open rates weren't growing at the rate that we wanted them to grow. We had to do a lot to revitalise our CRM strategy, and I knew that Phrasee would be a really interesting partner to help us achieve our goal."

Gumtree’s Head of CRM , Matt Button

Gumtree has excelled in establishing itself as a community-based classifieds website in a now crowded online retail space. But with inboxes getting more crowded by the day, even the UK’s #1 classified ads site needed to do more than keep a finger on the pulse of its CRM strategy to ensure continued engagement that delivers results.

Phrasee uses artificial intelligence to write better email marketing language than humans. Part of that includes powerful machine learning algorithms that learn what works, and what doesn’t, to optimise future messaging. It’s a fast fix to email campaign performance, delivering more opens, clicks, and conversions almost instantly.

The adoption of Phrasee AI has rejuvenated customer communications for Gumtree, delivering results of 35%-50% increase in opens.


35%

open uplift for Gumtree

Phrasee Phacts

  • megaphone

    Your brand voice

    Your brand isn’t generic – so why would you want a generic database of stock phrases in your marketing language? Phrasee’s algorithms are written for you, and no one else.

  • talking

    Human sounding

    Phrasee uses world-leading natural language generation and Deep Learning algorithms to generate marketing language that sounds human, and performs superhumanly.

  • algorithms

    Tailored algorithms

    Using our awesome algorithms, Phrasee learns what your audience responds to. And it works! Phrasee’s marketing language out-performs human generated language 98% of the time.

  • stopwatch

    Massive time savings

    Phrasee reduces time taken to produce smart marketing language from days to minutes... Meaning more time spent on strategy and creative content. Oh, and we don’t hold any of your personal data.

  • tech

    Multilingual awesomeness

    German? Spanish? Esperanto? No problemo. Phrasee's deep learning engine creates a machine representation of language, and gets you more opens and clicks, regardless of if you say "Hello" or "Bonjour".

  • money

    Make more money

    Better language = more opens, clicks and revenue. Phrasee optimises towards all three metrics and uses deep learning to increase customer engagement and make you more money. Awesome.

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Let Phrasee increase your open values

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That's some awesome extra ROI!

Want to know how Phrasee can help make you more money? Fill in your details and one of our Phrasee Pholk will get in touch!

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FAQs

How does it work?

Our computational linguists develop a language generation algorithm that's specific to your brand, and no one else's. Then, you log into Phrasee and generate unique, brand-compliant language on-the-fly. Test these out in your ESP, and upload the results back into Phrasee. This trains our Deep Learning engine - and when you generate next time, your results get better... and better... and better...

Will the subject lines generated be generic?

Generic? Nope. Awesome? Yup. We don't have a generic database of words and phrases. That ain't our jam. We develop you tailored language generation algorithms. Your brand isn't generic - so why would you want generic subject lines?

Does Phrasee hold customer data?

No... no... NO! We will never hold any of your customer data. Our algorithms are trained upon aggregated audience results, not individual responses.

Does Phrasee do trials?

We all love free things, but unfortunately, we don't offer free trials. Everything that we do is 100% customised to your brand, meaning language unique to you. We're so confident that we'll revolutionise your marketing strategy, that we'll happily discuss a proof of concept period.

How long does it take to get started?

Phrasee isn't a plug-and-play tool that's the same for everyone, so it takes a short while to set things up for you. Once you send us the data we require, in about 3 weeks you'll be up and awesome-ing.

Which ESP does Phrasee for Email work with?

All of them! If you can split test, then you can use Phrasee. Phrasee has integrations with a number of ESPs, including Salesforce, IBM Watson, Emarsys and many more.