Finance & Insurance
If you work for a bank, or a credit card company, insurer or the like, you know better than anyone that your database is your key asset. The average financial services customer is worth thousands of dollars across their lifetime... and that's probably under-estimating things. Customers want to feel that you know what their hopes, dreams, and fears are... and they need to trust you.
This means more than simply segmenting your audience. It's about tailored, on-brand marketing copy that performs at every touchpoint. Phrasee's AI will generate you specialized, effective marketing copy that will drive retention, upsales, and crossales over a lifetime. Phrasee's ability to learn from your audience over time will deliver engagement that you can take to the bank.
Hear from our clients
"We’ve been trialling AI-based subject lines with Phrasee this year. I still see a lot of companies not achieving the basics yet in email marketing, it’s how you apply it that’s the critical point."
Russ Dawson, Head of UK Email Marketing Operations at Fidelity International
Financial services marketers can be more risk-averse than others – because you have to be. With compliance and governance at the top of the agenda, trust is integral to your marketing. Phrasee’s generative algorithms are tailored to your compliance guidelines, while still maintaining your brand’s voice. And – better yet – we don’t require access to your IT infrastructure, and NEVER process any personal data. This makes getting you up and running on Phrasee a breeze. We use actual AI to generate and optimise marketing language. Hear from our Data Scientist, Neil Yager, on what AI actual is!
Use Phrasee for...
Want to find out more about Phrasee?
How does it work?
Our computational linguists develop a language generation algorithm that’s specific to your brand, and no one else’s. Then, you log into Phrasee and generate unique, brand-compliant language on-the-fly. Test these out in your ESP, and upload the results back into Phrasee. This trains our Deep Learning engine – and when you generate next time, your results get better… and better… and better…
Will the subject lines generated be generic?
Generic? Nope. Awesome? Yup. We don’t have a generic database of words and phrases. That ain’t our jam. We develop you tailored language generation algorithms. Your brand isn’t generic – so why would you want generic subject lines?
Does Phrasee hold customer data?
No… no… NO! We will never hold any of your customer data. Our algorithms are trained upon aggregated audience results, not individual responses.
Does Phrasee do trials?
We all love free things, but unfortunately, we don’t offer free trials. Everything that we do is 100% customised to your brand, meaning language unique to you. We’re so confident that we’ll revolutionise your marketing strategy, that we’ll happily discuss a proof of concept period.
How long does it take to get started?
Phrasee isn’t a plug-and-play tool that’s the same for everyone, so it takes a short while to set things up for you. Once you send us the data we require, in about 3 weeks you’ll be up and awesome-ing.
Can I integrate Phrasee into my platform?
Phrasee’s software can be fully accessed programmatically via JSON APIs, or via SFTP batch transfers. This allows us to deeply bed into 3rd party software as and when required.
Why do subject lines matter?
Your subject line is why people open your emails.
How much time do you spend writing your emails… and designing them? All that work is pointless if people don’t open them.
Your subject line is THE most important part of your email campaign that you control.
Think about your own experience. How many emails do you get every day? And you probably only open a few. You only open a few because:
It’s sent from a brand you know and trust
The subject line interests you
It’s raining outside (true story – open rates go up when it’s raining!)
It’s that simple – a two-step process, if you don’t count Mother Nature.
Writing good subject lines is hard. And it’s an imperfect process (our CEO blogged about this very fact here).
Phrasee turns this challenge into an opportunity.
Is Phrasee hiring?
Yes! Check out our careers page for a list of current openings.
Does Phrasee have a theme song?
Great question, and yes. It’s this.