The Phrasee Pledge
3 minutes read time | 23 January 2020
Empowering marketers to become more AI-savvy in 2020
Our mission began in 2015 when we founded Phrasee to empower marketers with AI-Powered Copywriting. We believe that this technology represents one of the greatest opportunities for marketers over the next decade. AI-Powered Copywriting is the next frontier in digital marketing.
The AI knowledge gap
The promise and application of AI in marketing is very real and exciting. Yet we find ourselves in a situation where marketers are seriously struggling with understanding how AI works and how it can transform their marketing efforts.
A study by Vitreous World based on a survey among global marketers confirms that:
- 67% don’t fully understand how to make the most of AI to deliver results.
- 68% think AI has become a buzzword that marketers don’t really understand.
- 70% say they don’t use it, and a further 8% don’t know if they do or not.
- 67% don’t know how to evaluate the different AI technologies available to their business.
This isn’t good. For anyone. The lack of knowledge is costing companies £/$ millions in incremental revenue. According to Microsoft research (‘Maximising the AI opportunity’), organisations already on the AI journey are outperforming other organisations by 5% on factors like productivity, performance, and business outcomes.
To be clear, it’s not marketers who are at fault here. It is confusing. AI is a buzzword; it is difficult to cut through the hyperbole and understand what’s actual AI and what’s BS. And it’s hard to know the tech that will make a real difference and where tech exists for tech’s sake.
When Phrasee first started out, AI wasn’t the big buzzword it has now become. Since then, many other vendors have entered the market, which has caused a lot of the confusion.
AI Power Hours to educate and empower marketers
Our mission has always been to empower marketers and we’re going to put our money where our mouth is in 2020, committing to enlighten 500 marketers about the AI opportunity over next 12 months.
Brands making the most of AI marketing applications are reaping huge rewards – eBay, Domino’s, Groupon and Virgin Atlantic to name a but a few. At Phrasee, we have defined AI-Powered Copywriting and we want marketers to be better informed and feel empowered about the exciting possibilities of the technology as we enter a new marketing era.
The surge in online content has created an unprecedented demand for skilled copywriters. These talented folks are in short supply, however, and brands can’t afford to hire all the copywriters they need to keep up with the demand.
Tech companies have poured millions of dollars into research on applying AI to many facets of the marketing mix – segmentation, personalisation and the like. But not copywriting. No one believed it is possible for AI to write… not just like a human… but better than a human. This is just one example of where AI has transformed marketing. There are many others.
Our commitment in 2020 is to open up our exclusive AI Power Hours. These are a series of information sessions we’re hosting over the coming year. They can be held in the morning (AI-Powered Breakfast anyone?) or over lunch – the choice is yours! There’s no cost, no obligation, no catch and no BS associated. Our goal is to bust the myths, share the facts and show 500 marketers the way forward to create a level-playing field for an AI-powered marketing world.
And that’s our pledge to YOU.
You can register your interest below, or email email@example.com to join one of our exclusive AI Power Hours.
Our hope is that marketers everywhere will be empowered with the knowledge, tools, and prowess to maximise one of the greatest forces shaping our industry today.
You may also like:
It’s International Women’s Week and we’re celebrating all the phabulous women at Phrasee. Here’s our roundup of some of these amazing ladies who share their perspectives on what it means to be a woman working in tech today.
02 Mar 2020
The best, funniest, and most interesting tweets from day four of eTail Palms Springs 2020 in sunny California. Let's check in on this awesome annual event through the awesome lens that is Twitter...
28 Feb 2020
The best, funniest, and most interesting tweets from day three of eTail Palms Springs 2020 in sunny California. Let's check in on this awesome annual event through the awesome lens that is Twitter...
27 Feb 2020
The best, funniest, and most interesting tweets from day two of eTail Palms Springs 2020 in sunny California. Let's check in on this awesome annual event through the awesome lens that is Twitter...
26 Feb 2020
The best, funniest, and most interesting tweets from day one of eTail Palms Springs 2020 in sunny California. Let's check in on this awesome annual event through the awesome lens that is Twitter...
25 Feb 2020
Parry here, Phrasee’s CEO and co-founder. Today, February 24th 2020, marks exactly five years since Phrasee was born. IT’S TIME TO PARTY!
24 Feb 2020
At the end of February, we’re again heading to eTail Palm Springs – THE event for retail marketers of the future. And, we’re going for good reason, and with good people. Why and who? Find out… here.
30 Jan 2020
The best, funniest, and most interesting tweets from the phabulous world of marketing during the month of January 2020. Let's see what marketing,s best and brightest were tweeting about this month.
29 Jan 2020
A carefully curated selection of the finest, funniest, and most interesting tweets that the world of marketing had to offer in 2019. Which marketing tweets were awesome enough to be crowned "tweets of the year" in 2019?
08 Jan 2020
Letters from the Linguists is a collection of thought-provoking articles about language and new technologies, contributed by Phrasee's team of AI language technicians. In this edition, Ellen Percival writes about the rise of emojis in internet speech.
12 Dec 2019
Jingle bells, email sells! Email marketing myths are the gifts that keep on giving. But here at Phrasee, we’d rather gift wrap and deliver the truth. Let’s see what email marketing truths Santa’s left under the tree for us this year.
03 Dec 2019