The Language Effect

Why Brand Language Optimization is a marketer's new best friend

In this trailblazing book, Parry Malm explains The Language Effect – the impact the right marketing language can have on your bottom-line. This book will clue you up on why you need AI-Powered Copywriting in your marketing stack – before your competitors realize what they’re missing.


  • “It’s the right time for global brands to embrace an AI-powered future. In the world of marketing, language is the natural next step. Exciting, advancing times for marketers.”
    Jai Kotecha, Managing Partner, Ogilvy
  • “Parry Malm is a master of words. In his irreverent and entertaining style, he teaches you how to use language to engage your audience with maximum impact.”
    Vivek Sharma, Founder & CEO, Movable Ink
  • “AI-Powered Copywriting. At the start of a new decade, it’s time to sit up and take notice of this phenomenon.”
    Loren McDonald, Program Director, Marketing Research, Acoustic
  • “Language is central to all of our marketing efforts… AI-Powered Copywriting has been pivotal in ensuring our brand message not only stands out, but goes further.”
    Saul Lopes, Head of CRM, Dixons Carphone

Turn clicks into loyal customers with Brand Language Optimization!