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FAQs

How does it work?

Our computational linguists develop a language generation algorithm that’s specific to your brand, and no one else’s. Then, you log into Phrasee and generate unique, brand-compliant language on-the-fly. Test these out in your ESP, and upload the results back into Phrasee. This trains our Deep Learning engine – and when you generate next time, your results get better… and better… and better…

Will the subject lines generated be generic?

Generic? Nope. Awesome? Yup. We don’t have a generic database of words and phrases. That ain’t our jam. We develop you tailored language generation algorithms. Your brand isn’t generic – so why would you want generic subject lines?

Does Phrasee hold customer data?

No… no… NO! We will never hold any of your customer data. Our algorithms are trained upon aggregated audience results, not individual responses.

How long does it take to get started?

Phrasee isn’t a plug-and-play tool that’s the same for everyone, so it takes a short while to set things up for you. Once you send us the data we require, in about 3 weeks you’ll be up and awesome-ing.

Can I integrate Phrasee into my platform?

Phrasee’s software can be fully accessed programmatically via JSON APIs, or via SFTP batch transfers. This allows us to deeply bed into 3rd party software as and when required.

Why do subject lines matter?

Your subject line is why people open your emails.

How much time do you spend writing your emails… and designing them? All that work is pointless if people don’t open them.

Your subject line is THE most important part of your email campaign that you control.

Think about your own experience. How many emails do you get every day? And you probably only open a few. You only open a few because:

It’s sent from a brand you know and trust
The subject line interests you
It’s raining outside (true story – open rates go up when it’s raining!)
It’s that simple – a two-step process, if you don’t count Mother Nature.

Writing good subject lines is hard. And it’s an imperfect process (our CEO blogged about this very fact here).

Phrasee turns this challenge into an opportunity.

Is Phrasee hiring?

Yes! Check out our careers page for a list of current openings.

Does Phrasee have a theme song?

Great question, and yes. It’s this.

Want to find out more about Phrasee?