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Email subject lines that sell

Email subject lines that sell

An email subject line is one of the most important elements of any email marketing campaign, representing a crucial factor in motivating people to open an email and engage further with your brand. Here at Phrasee, we know that there’s a science to creating winning email subject lines.

The ultimate guide to subject line multivariate testing

The ultimate guide to subject line multivariate testing

Most email marketing experts will tell you that multivariate testing is email marketing best practice. But what they don't tell you is how to do it. And, more importantly, how to do it with statistical rigor. Explore how to run effective multivariate tests with Phrasee's ultimate guide.

The science behind split testing

The science behind split testing

Phrasee CEO and Co-founder Parry Malm explains the science behind split testing in this webinar, offering pearls of wisdom on experimental methodology. statistics, and more.

Emoji or eNOji? The impact of emojis on email marketing performance

Emoji or eNOji? The impact of emojis on email marketing performance

Our team of awesome Phrasee scientists conducted some research into the language brands use. Check out our findings on how the inclusion of emojis can impact the performance of a subject line, and the effect they have on overall open rate performance.

Subject line split tests: which performance metric matters most?

Subject line split tests: which performance metric matters most?

While split testing email subject lines is considered best practice throughout the marketing industry, which performance metrics should you use to identify the highest-performing subject line? We've got the data-driven insights you won't want to miss.

The state of split testing

The state of split testing

Split testing digital and email marketing has been 'best practice' for some time now. The question is, are brands and marketers embracing this fact with sound split test practices in their daily marketing tasks? We dive into the current state of split testing in marketing to find out...

Split test calculator

Split test calculator

“Statistical significance” isn’t just the strongest Tinder opener ever - it’s also a REALLY important thing to achieve when split testing. This simple calculator will use actual statistics to determine how many splits you should use, and how big each sample size should be.

Where do people check their email most?

Where do people check their email most?

Instagram is filled with pictures of people’s dinners – but what happens once those dinners are digested? For some reason, those moments never get Snapchatted to your friends… Here’s the (literally) dirty secret of the modern age, or so our hypothesis goes: everyone checks their email when doing their doo-doo.

Discover how applying actual AI to language can deliver big results!