Smart email ideas for smart marketers

Virtual roundtable with Jen Capstraw

  23 March 2022 | 11 AM ET | 3 PM GMT

B2C email marketers are no longer throwing the kitchen sink at their audience. Instead, they are ‘sending smart’ and leading more strategic email programs that generate more ROI. Most importantly, they’re creating strategies they can learn from and applying the insights to other digital channels.

What exactly are other marketers doing to be savvy with their sends this year? How are they prioritizing their efforts? Have they discontinued anything to focus on quicker wins? Time for another ideas swap!

In this roundtable discussion, we will discuss ways to be more strategic to achieve high-reward wins.

Hosted by #emailgeek and Women of Email Co-Founder Jen Capstraw, this roundtable is a safe space to share ideas with a group of like-minded individuals.


Meet the host

Jen Capstraw, President and Co-Founder,
Women of Email

Jen Capstraw is a speaker, trainer, consultant and #emailgeek. She serves as President and Co-Founder of Women of Email, and Co-Host of the new Humans of Email podcast!