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The Science Behind Split Testing

The fact that split testing is an effective way to improve a brand’s email subject line performance is indisputable. In fact, it is the only reliable, scientific method of improving your opens, clicks and conversions.

Ask any expert how you can improve your brand’s email marketing ROI
performance.They’ll suggest that you immediately make split testing your subject lines a regular practice (***note*** if they don’t, they might not be a real expert). Yes, they’ll all say you should be split testing, but very few will tell you how you should be split testing.

We at Phrasee have made explaining the science behind split testing our mission. We’ve done the research, and we’re ready to share our findings. Watch Parry Malm, CEO of Phrasee, in this webinar on the science behind split testing.

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