How retail brands can turn clicks into loyal customers

Break through the clutter with Brand Language Optimization

As a retail marketer, you know your audience is getting an onslaught of communications from every channel. How can you break through the noise and beat the competition to the sale?

The world’s top retailers have a secret weapon on their side: Phrasee’s Brand Language Optimization.

What the heck is that?

It sounds complicated, but it boils down to this: you want to deliver the right message to the right person at the right time, yes? Well while your ESP handles the right person & right time parts, we’ll integrate fully with them to help you nail the right message.


We make AI that generates, analyzes, optimizes and tests brand language (and yes, it sounds like a human wrote it). You’d be amazed at how many more sales you can get just by tweaking your messaging in an email subject line. And if you do it across your entire customer journey? Why you’ll be absolutely flabbergasted.

  • 21%

    uplift in conversion rate

  • 26%

    average click rate uplift


"Phrasee makes you money so you’re more likely to get your bonus.”

Gareth Jones, Former CMO, eBay UK

Custom-built for your brand

We’ll deliver language that’s always on-brand and never off-color with a click of our magic button.

Proven performance

We’ve delivered results for brands like eBay, Sephora and Walgreens – and we’ll do the same for you.

A trusted partner

No need to call IT – we’ll be there every step of the way. Use our tech seamlessly with your ESP.


We know retail better than anyone.

The majority of our customers are in retail, so we’ve become experts in the space over the past 6 years. Hear what our customers have to say about us and check out some resources we’ve put together especially for retail marketers.

Chat with an expert

Want to see how easy it is to add AI to your content mix? Book a quick demo now.