How retail brands can turn shoppers into superfans
Keep all customer segments engaged with Phrasee
AI: The biggest opportunity for retail marketers in 2021
Retail marketers have the tough job of putting the right products in front of each customer segment while still communicating in a cohesive brand voice. How do you make sure every customer gets exactly what they want? How can you speak to so many different segments at scale?
As the Global CMO of FARFETCH tells us, “We can’t pretend to predict the behaviors of millions of users based on human instinct alone.” That’s why smart marketers at some of the world’s biggest brands are investing in AI to speak to their customers. In fact, 77% of retail marketers are planning on investing in AI over the next 18 months.
How can Phrasee help?
Phrasee is an AI-powered tool for generating content at scale that’s consistent and always in your brand voice. Whether it’s email subject lines, push notifications about a big sale, or Instagram posts, Phrasee can generate content that’s in your brand’s voice while also driving more purchases. By allowing AI to handle these small bits of language, your team can breathe easier while shopping carts fill up.
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"Phrasee makes you money so you’re more likely to get your bonus.”
Gareth Jones, Former CMO, eBay UK
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