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What is: AI {VIDEO}

What is: AI {VIDEO}

Artificial intelligence: for decades this groundbreaking technology has fascinated humankind. Watch as Phrasee's resident AI expert Dr Neil Yager discusses the current state of artificial intelligence, and how it's being applied in our world today...

Tech-Lady

What is: NLG and deep learning {VIDEO}

Natural language generation (NLG) and deep learning are two exciting subsets of cutting edge artificial intelligence science. Watch as Phrasee's resident AI expert Dr Neil Yager explains NLG and deep learning in a user-friendly way.

Case study: Virgin Holidays {VIDEO}

Case study: Virgin Holidays {VIDEO}

Virgin Holidays has used its entrepreneurial heritage and passion for innovation to benefit customers and communities around the world. Find out how they used Phrasee's AI to increase their email marketing ROI...

Split test calculator

Split test calculator

“Statistical significance” isn’t just the strongest Tinder opener ever - it’s also a REALLY important thing to achieve when split testing. This simple calculator will use actual statistics to determine how many splits you should use, and how big each sample size should be.

Where do people check their email most?

Where do people check their email most?

Instagram is filled with pictures of people’s dinners – but what happens once those dinners are digested? For some reason, those moments never get Snapchatted to your friends… Here’s the (literally) dirty secret of the modern age, or so our hypothesis goes: everyone checks their email when doing their doo-doo.

How Phrasee calculates your email split test sample size

How Phrasee calculates your email split test sample size

Split testing is the best strategy to optimise your email results. But: if your sample size is calculated incorrectly, you aren’t going to learn anything. Phrasee automatically calculates sample sizes to ensure maximum statistical significance.

Really-Good-Emails

The final word on email subject line length

Email subject line length doesn’t affect open rates – but most people who say it use bad statistics. Here at Phrasee we love proving or disproving hypotheses using statistics. It’s fun. In a very nerdy sort of way.

How to split test in Salesforce Marketing Cloud

How to split test in Salesforce Marketing Cloud

Split-testing your email subject lines in Salesforce Marketing Cloud might be simpler than you think. Join us as we break down how to multivariate test your next batch of email subject lines in this easy to follow guide...

Discover how applying actual AI to language can deliver big results!