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15 examples of artificial intelligence in marketing

15 examples of artificial intelligence in marketing

Rebecca Sentance writes for Econsultancy on uses of AI in marketing. Among other examples, Sentance explains how AI has recently become a useful tool in copywriting, and how vendors such as Phrasee are helping marketers in this field.

NextTech Insider: What’s next for AI?

NextTech Insider: What’s next for AI?

Victoria Peppiatt of Phrasee and futurist Shivvy Jervis explore what is next for AI. This exclusive interview with Empiric and NextTech Insider investigates the jobs created by AI, the influx of new skills that are necessary and what the future holds.

Phrasee launches mental health campaign

Phrasee launches mental health campaign

Barry Levine writes for Marketing Land on Phrasee's new campaign about mental health in marketing. Emotions Matter launched on World Mental Health Day, with Phrasee protesting against "spurious tactics to get people to buy more stuff".

AI firm wants to stop marketing based on fear tactics

AI firm wants to stop marketing based on fear tactics

Ian Morris discusses Phrasee's new campaign to end the use of negative emotions in marketing. The article for the Mirror focuses on how the company are taking action to avoid targeting vulnerable populations with their AI-powered copywriting tool.

Emotional marketing matters… more than you think

Emotional marketing matters… more than you think

Phrasee's CEO Parry Malm writes for Econsultancy on Phrasee's new ethical marketing campaign, Emotions Matter. He calls upon marketers to marketing differently, and consider how the use of negative emotions can affect people detrimentally.

Phrasee calls on marketers to end use of negative emotions

Phrasee calls on marketers to end use of negative emotions

Marketing Communication News reports on Phrasee's CEO Parry Malm, as he calls on the marketing industry to move away from using negative emotions in order to sell. Parry will launch the campaign today in a speech at the Festival of Marketing in London.

Phrasee’s Emotions Matter: a guide to ethical marketing

Phrasee’s Emotions Matter: a guide to ethical marketing

The DMA comments on Phrasee's latest campaign, which aims to help raise awareness of mental health issues. Phrasee believes that marketers should ensure that their messaging doesn't detrimentally affect people; read their starter guidebook to ethical marketing here.

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