Newsroom

Rebecca Sentance writes for Econsultancy on uses of AI in marketing. Among other examples, Sentance explains how AI has recently become a useful tool in copywriting, and how vendors such as Phrasee are helping marketers in this field.

FE News discuss the government's plans to invest millions into funding postgraduate courses in AI. Phrasee's own Parry Malm offers insight into why the government’s views might be too narrow-minded.

Elementor list Phrasee as a tool to implement into your email marketing practise, in order to avoid getting left behind.

This article delves into how social media platforms have been accused of violating data privacy laws. It features a call to arms from Parry Malm, CEO & Co-Founder of Phrasee, for more firms to outwardly share their ethics policies.

Victoria Peppiatt of Phrasee and futurist Shivvy Jervis explore what is next for AI. This exclusive interview with Empiric and NextTech Insider investigates the jobs created by AI, the influx of new skills that are necessary and what the future holds.

Barry Levine writes for Marketing Land on Phrasee's new campaign about mental health in marketing. Emotions Matter launched on World Mental Health Day, with Phrasee protesting against "spurious tactics to get people to buy more stuff".

Ian Morris discusses Phrasee's new campaign to end the use of negative emotions in marketing. The article for the Mirror focuses on how the company are taking action to avoid targeting vulnerable populations with their AI-powered copywriting tool.

Phrasee's CEO Parry Malm writes for Econsultancy on Phrasee's new ethical marketing campaign, Emotions Matter. He calls upon marketers to marketing differently, and consider how the use of negative emotions can affect people detrimentally.

Marketing Communication News reports on Phrasee's CEO Parry Malm, as he calls on the marketing industry to move away from using negative emotions in order to sell. Parry will launch the campaign today in a speech at the Festival of Marketing in London.

The DMA comments on Phrasee's latest campaign, which aims to help raise awareness of mental health issues. Phrasee believes that marketers should ensure that their messaging doesn't detrimentally affect people; read their starter guidebook to ethical marketing here.