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6 things I learned launching a MarTech startup

Phrasee CEO, Parry Malm, shares his top tips for getting a tech startup off the ground in Search Engine Watch. From ignoring the naysayers to learning from your mistakes - it's certainly a wild ride! Learn from Parry's six tips.


What’s the right frequency for email marketing?

ClickZ notes the biggest email marketing problem the industry faces right now - choosing the right frequency. Graham Charlton interviews Phrasee CEO, Parry Malm, about the topic and how to solve it. Have you reached the tipping points?


Madtech startups to pitch for $50,000 Unilever pilot

Following an appeal from brands and agencies looking for more innovation, 15 top madtech startups from across the world have now been chosen to compete in The Next Big Thing competition, writes Kirsty Styles from UKTN.


10 trailblazing tech startups that demand your attention

Econsultancy's Jack Simpson highlights his 10 favourite tech startups and features Phrasee as one of the top trailblazers in the industry today. Be inspired by his first try using the world's first artificial intelligence tech that understands emotion!


Phrasee launches subject line customer prediction tool

Rohit Roy from Martech Advisor presented the launch of Phrasee Pheelings™ Lite - a unique technology that analyses marketing language across five crucial emotions. Dr Neil Yager and Parry Malm discuss how humans respond to email marketing.


Phrasee launches subject line optimisation software

On the launch of Phrasee Pheelings Lite, Jessy Nelson explores Dr. Neil Yager's (Phrasee’s Chief Scientist) algorithm that deconstructs the human language and identifies why people open emails in


New tech predicts consumers’ response to subject lines

Phrasee launches Phrasee Pheelings™ Lite, an open access artificial intelligence that predicts consumers’ emotional response to email marketing subject lines. The unique technology algorithmically quantifies emotions and sentiments that drive response.


Start me up! A profile of Phrasee

Phrasee is the only SaaS platform on the planet that generates and optimises email subject lines, taking over one split test at a time. Graham Charlton of Econsultancy interviews Parry Malm, Phrasee CEO on AI, business plans, and optimised subject lines.    

Discover how applying actual AI to language can deliver big results!