Newsroom

Phrasee's Natural Language Generation is the reason behind Virgin Holidays significant uplift in open rates, reports Decision Marketing. Being an early adopter of AI technology has given the travel company multi-million pounds in revenue.

Scott Carey for Computer World UK delves behind Virgin Holidays' digital revolution. With help from the AI startup, Phrasee, the brand developed automated subject lines that were fully optimised and earned them millions of pounds!

Marketing Communication News featured Virgin Holidays' significant uplift in open rates. This increase is attributed to Phrasee's artificial intelligence which built an optimised, tailored and unique voice for the brands e-marketing campaigns.

Overdrive Interactive highlights how AI is changing everything we do, as well as heavily impacting on industries of all sizes. Arine Fereshetian places Phrasee on the map which features the latest market research and landscape in the AI industry.

Amber Leigh Turner reports on the world of AI for The Next Web. The marketing industry has been revolutionised by Phrasee's technology that writes compliant, human sounding language for optimised email marketing.

Business 2 Community collates the top email marketing errors. Kristen Dunleavy covers lack of segmentation, under-use of innovate personalisation, absense of creativity and crucially taking subject lines for granted.

Nikki Gilliland speaks to the top email industry experts for Econsultancy, Parry Malm, CEO of Phrasee, draws attention to realistic AI and the need to focus now on practical applications for the technology that are driving change.

Scott Carey for Techworld has featured Phrasee on the list of hottest tech startups in the UK! The list comprises of the most interesting companies working in AI at the moment, and those propelling the UK's global reputation.

Phrasee, selected from a pool of over 2,000 applicants, wins “Most Innovative AI Start Up” at CB Insights’ Demo Day. Phrasee CEO, Parry Malm, presented Phrasee’s application of AI technology to 300 event attendees.

The rise of AI has heavily impacted the marketing industry. Campaign's Gideon Spanier highlights Just Eat's warning about the future and potential of AI. Parry Malm spoke alongside and carried out an experiment on email marketing.