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Computer-World

Virgin Holidays turns to AI for email marketing subject lines

Scott Carey for Computer World UK delves behind Virgin Holidays' digital revolution. With help from the AI startup, Phrasee, the brand developed automated subject lines that were fully optimised and earned them millions of pounds!

Marketing-Communication

AI tech delivers millions in revenue for Virgin Holidays

Marketing Communication News featured Virgin Holidays' significant uplift in open rates. This increase is attributed to Phrasee's artificial intelligence which built an optimised, tailored and unique voice for the brands e-marketing campaigns.

Virgin Holidays team

AI tech delivers millions in revenue for Virgin Holidays

Virgin Holidays is profiting from early adoption of AI marketing language technology, releasing the result of AI marketing efforts as a significant uplift in open rates and results equating to several million pounds in revenue for the holiday giant.

Overdrive-Interactive

New 2018 AI Marketing Map released

Overdrive Interactive highlights how AI is changing everything we do, as well as heavily impacting on industries of all sizes. Arine Fereshetian places Phrasee on the map which features the latest market research and landscape in the AI industry.

The-Next-Web

These startups use AI to optimise marketing messages

Amber Leigh Turner reports on the world of AI for The Next Web. The marketing industry has been revolutionised by Phrasee's technology that writes compliant, human sounding language for optimised email marketing.

Business-2-Community

How to avoid the top 5 email marketing mistakes

Business 2 Community collates the top email marketing errors. Kristen Dunleavy covers lack of segmentation, under-use of innovate personalisation, absense of creativity and crucially taking subject lines for granted.

Econsultancy

Email trends in 2018: What do the experts predict?

Nikki Gilliland speaks to the top email industry experts for Econsultancy, Parry Malm, CEO of Phrasee, draws attention to realistic AI and the need to focus now on practical applications for the technology that are driving change.

Techworld

Meet the hottest machine learning startups in the UK

Scott Carey for Techworld has featured Phrasee on the list of hottest tech startups in the UK! The list comprises of the most interesting companies working in AI at the moment, and those propelling the UK's global reputation.

Parry-Malm

London’s Phrasee wins AI award in San Francisco

Phrasee, selected from a pool of over 2,000 applicants, wins “Most Innovative AI Start Up” at CB Insights’ Demo Day. Phrasee CEO, Parry Malm, presented Phrasee’s application of AI technology to 300 event attendees.

Discover how applying actual AI to language can deliver big results!