Newsroom

[Podcast] In this week's episode, Parry Malm talks how to put your customers first, and how to learn from the past to avoid repeating the same mistakes.

Parry Malm writes for the Marketing Artificial Intelligence Institute on the importance of email, and why it isn't dead, but is in fact stronger than ever.

Parry Malm writes for Uplers Email on how AI is innovating email marketing in the midst of a seismic shift in the way the industry builds marketing content.

[Case study] How Wowcher uses AI startup Phrasee to optimize its Facebook ads, resulting in a 31% reduction in CPL for the deals brand.

Jeff Bullas runs down the best AI tools to optimize your email campaigns, with Phrasee featuring straight in at number one for boosting email clicks and conversions.

Victoria Peppiatt of Phrasee and futurist Shivvy Jervis explore what is next for AI. This exclusive interview with Empiric and NextTech Insider investigates the jobs created by AI, the influx of new skills that are necessary and what the future holds.

Barry Levine writes for Marketing Land on Phrasee's new campaign about mental health in marketing. Emotions Matter launched on World Mental Health Day, with Phrasee protesting against "spurious tactics to get people to buy more stuff".

Ian Morris discusses Phrasee's new campaign to end the use of negative emotions in marketing. The article for the Mirror focuses on how the company are taking action to avoid targeting vulnerable populations with their AI-powered copywriting tool.

Phrasee's CEO Parry Malm writes for Econsultancy on Phrasee's new ethical marketing campaign, Emotions Matter. He calls upon marketers to marketing differently, and consider how the use of negative emotions can affect people detrimentally.

Marketing Communication News reports on Phrasee's CEO Parry Malm, as he calls on the marketing industry to move away from using negative emotions in order to sell. Parry will launch the campaign today in a speech at the Festival of Marketing in London.