Newsroom

Victoria Peppiatt of Phrasee and futurist Shivvy Jervis explore what is next for AI. This exclusive interview with Empiric and NextTech Insider investigates the jobs created by AI, the influx of new skills that are necessary and what the future holds.

Barry Levine writes for Marketing Land on Phrasee's new campaign about mental health in marketing. Emotions Matter launched on World Mental Health Day, with Phrasee protesting against "spurious tactics to get people to buy more stuff".

Ian Morris discusses Phrasee's new campaign to end the use of negative emotions in marketing. The article for the Mirror focuses on how the company are taking action to avoid targeting vulnerable populations with their AI-powered copywriting tool.

Phrasee's CEO Parry Malm writes for Econsultancy on Phrasee's new ethical marketing campaign, Emotions Matter. He calls upon marketers to marketing differently, and consider how the use of negative emotions can affect people detrimentally.

Marketing Communication News reports on Phrasee's CEO Parry Malm, as he calls on the marketing industry to move away from using negative emotions in order to sell. Parry will launch the campaign today in a speech at the Festival of Marketing in London.

The DMA comments on Phrasee's latest campaign, which aims to help raise awareness of mental health issues. Phrasee believes that marketers should ensure that their messaging doesn't detrimentally affect people; read their starter guidebook to ethical marketing here.

The Marketing Week Masters Awards took place at London’s Tobacco Dock last night (9 October). Virgin Holidays came highly commended, along with their entering agency Phrasee, for "The non salesly sale" in the "Data-driven marketing" category.

Matthew Caines reports on how small business discontent is on the rise, with an increase in negative media coverage last month. Amongst the positive news, however, is Phrasee's $4m Series A funding round in August.

London-headquartered technology company Phrasee has launched a new AI that writes optimized marketing copy for Facebook and Instagram ad campaigns - reducing CPM and delivering higher engagement, reports MarTech Series.

Phrasee has launched the first product of its kind for Facebook & Instagram campaigns. Early pilots have delivered an average reduction in cost per lead of 31% compared to the human written copy.