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Phrasee launches mental health campaign

Phrasee launches mental health campaign

Barry Levine writes for Marketing Land on Phrasee's new campaign about mental health in marketing. Emotions Matter launched on World Mental Health Day, with Phrasee protesting against "spurious tactics to get people to buy more stuff".

AI firm wants to stop marketing based on fear tactics

AI firm wants to stop marketing based on fear tactics

Ian Morris discusses Phrasee's new campaign to end the use of negative emotions in marketing. The article for the Mirror focuses on how the company are taking action to avoid targeting vulnerable populations with their AI-powered copywriting tool.

Emotional marketing matters… more than you think

Emotional marketing matters… more than you think

Phrasee's CEO Parry Malm writes for Econsultancy on Phrasee's new ethical marketing campaign, Emotions Matter. He calls upon marketers to marketing differently, and consider how the use of negative emotions can affect people detrimentally.

Phrasee calls on marketers to end use of negative emotions

Phrasee calls on marketers to end use of negative emotions

Marketing Communication News reports on Phrasee's CEO Parry Malm, as he calls on the marketing industry to move away from using negative emotions in order to sell. Parry will launch the campaign today in a speech at the Festival of Marketing in London.

Phrasee’s Emotions Matter: a guide to ethical marketing

Phrasee’s Emotions Matter: a guide to ethical marketing

The DMA comments on Phrasee's latest campaign, which aims to help raise awareness of mental health issues. Phrasee believes that marketers should ensure that their messaging doesn't detrimentally affect people; read their starter guidebook to ethical marketing here.

Marketing Week Masters Awards 2018: The winners

Marketing Week Masters Awards 2018: The winners

The Marketing Week Masters Awards took place at London’s Tobacco Dock last night (9 October). Virgin Holidays came highly commended, along with their entering agency Phrasee, for "The non salesly sale" in the "Data-driven marketing" category.

Sentiment is still positive but fading fast for SMEs

Sentiment is still positive but fading fast for SMEs

Matthew Caines reports on how small business discontent is on the rise, with an increase in negative media coverage last month. Amongst the positive news, however, is Phrasee's $4m Series A funding round in August.

AI-Powered Copywriting for Facebook Has Arrived

AI-Powered Copywriting for Facebook Has Arrived

London-headquartered technology company Phrasee has launched a new AI that writes optimized marketing copy for Facebook and Instagram ad campaigns - reducing CPM and delivering higher engagement, reports MarTech Series.

AI-powered copywriting for Facebook has arrived

AI-powered copywriting for Facebook has arrived

Phrasee has launched the first product of its kind for Facebook & Instagram campaigns. Early pilots have delivered an average reduction in cost per lead of 31% compared to the human written copy.

Phrasee launches AI-powered social advertising tool

Phrasee launches AI-powered social advertising tool

Maria Korelina discusses Phrasee's first-of-its-kind product that writes marketing copy for Facebook and Instagram ads. The article on Breaking Travel News discusses the use of AI in marketing, and features commentary from Phrasee clients.

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