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The 5 most important metrics for measuring social media ad success

The 5 most important metrics for measuring social media ad success

With social media platform advertising analytics pages filled to bursting with performance metrics and more performance metrics, which ones should a brand focus on to accurately measure social media ad success? These 5 are a great place to start.

The AI explainability vs performance paradox

The AI explainability vs performance paradox

Why is effective AI so difficult to explain, and why is AI that's easy to explain often so ineffective? Join us as we unpack the paradox our marketing team grapples with every day with a little help from our Chief Scientist Dr Neil Yager.

How to write email subject lines for Alexa

How to write email subject lines for Alexa

Now that smart speakers can read consumers' emails to them, how should brands be adjusting their email marketing strategies? It looks like optimizing email subject lines for voice technology is a great place to start. Here's why, and how any brand can get out ahead of this potentially game-changing development.

Discover how applying actual AI to language can deliver big results!