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5 things we LOVED at Salesforce Connections 2019

5 things we LOVED at Salesforce Connections 2019

Saleforce Connections 2019 in Chicago, Illinois has (sadly) now come and gone. Here are 5 things the Phrasee team saw and heard at this awesome event that we absolutely LOVED...

Why marketers should return to ethics for a Return on Ethics

Why marketers should return to ethics for a Return on Ethics

We are calling the impact that marketing and communicating to customers in an ethical and responsible way has on a business Return on Ethics (ROE). Brands wanting to boost sales, customer loyalty and team morale should swap pressure for positivity and put ROE at the top of their priority lists.  

Salesforce Connections: 5 companies you should meet

Salesforce Connections: 5 companies you should meet

Salesforce Connections 2019 is just around the corner. It’s expected to be one of the year’s awesomest customer engagement events. Which trailblazing companies should you be making it a priority to connect with? Here are five that everyone attending Salesforce Connections 2019 should make time for.

subject lines: why language diversity matters

Subject lines: why language diversity matters

There are many elements that make up effective email subject lines, most of which you already know. But there's one crucial factor that impacts email subject line performance that you might not have heard about: language diversity...

Subject line split tests: which performance metric matters most?

Subject line split tests: which performance metric matters most?

While split testing email subject lines is considered best practice throughout the marketing industry, which performance metrics should you use to identify the highest-performing subject line? We've got the data-driven insights you won't want to miss.

How to write a good subject line

How to write a good subject line

Using the right subject line for your next email marketing campaign can (and often does) mean the difference between email marketing success and email marketing failure. Here are a few awesome tips to help ensure that your next subject line cuts the mustard.

Discover how applying actual AI to language can deliver big results!