Exploiting negative human emotions like anxiety, guilt, and fear to sell more stuff isn't cool anymore. Pity no-one told these brands!
14 Nov 2018
“Knowledge is knowing a tomato is a fruit. Wisdom is not putting it in a fruit salad.”
Phrasee sits down for a revealing chat with Sensai's Eric Meyerson to talk about all things artificial intelligence, social media marketing, and the pot of ROI gold which lies waiting where these two worlds intersect.
12 Nov 2018
Building an effective Facebook ad is a delicate art. Here are the three key components every Facebook ad needs to optimize to get conversions, move prospects down the sales funnel and drive revenue.
06 Nov 2018
Hallowe'en is just around the corner, and brands around the globe are busy getting their Hallowe'en marketing campaigns ready. The question is, are they wasting their time? They just might be. Here's why.
29 Oct 2018
AI technology is changing the way the advertising and marketing game is played forever. The question is, will this change be for the benefit of consumers, or to their detriment? Let's talk about implementing this powerful technology while protecting consumers and putting their needs first.
24 Oct 2018
Dive deep into the amazing story of Facebook advertising's rise to digital marketing prominence: where it's been, how it evolved over the years, and where it's headed in an uncertain digital marketing future.
22 Oct 2018
Phrasee sits down with Director of Marketing Strategy & Automation at The Adcom Group Marisa Pisani for a chat about all things digital marketing, email marketing, and the importance of brand values.
16 Oct 2018