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Facebook advertising performance: what really matters

Facebook advertising performance: what really matters

The prevailing wisdom on Facebook advertising indicates that better images and videos equals better-performing ads. But is there more to Facebook ad success than meets the eye? The data indicates that there just might be.

AI Marketing: 5 awesome tools every brand should check out

AI Marketing: 5 awesome tools every brand should check out

Artificial intelligence is beginning to make its mark on the marketing industry, and learning how to leverage this awesome technology can have a positive impact for any brand. Here are 5 AI marketing tools every brand should look into.

Facebook split-tests: 5 things you should know

Facebook split-tests: 5 things you should know

Split testing ad campaigns on Facebook can be tricky. Don't start your Facebook ad split tests without understanding the pitfalls and best practices that really matter for doing it right.

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