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AI marketing and advertising: 5 things you need to know

AI marketing and advertising: 5 things you need to know

The role of artificial intelligence in marketing and advertising is growing by the day. As AI becomes a ubiquitous part of the way modern marketing is done, there are a few things every brand and marketer should be aware of.

The 5 most important metrics for measuring social media ad success

The 5 most important metrics for measuring social media ad success

With social media platform advertising analytics pages filled to bursting with performance metrics and more performance metrics, which ones should a brand focus on to accurately measure social media ad success? These 5 are a great place to start.

The AI explainability vs performance paradox

The AI explainability vs performance paradox

Why is effective AI so difficult to explain, and why is AI that's easy to explain often so ineffective? Join us as we unpack the paradox our marketing team grapples with every day with a little help from our Chief Scientist Dr Neil Yager.

Discover how applying actual AI to language can deliver big results!