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The 3 components of an effective Facebook ad

The 3 components of an effective Facebook ad

Building an effective Facebook ad is a delicate art. Here are the three key components every Facebook ad needs to optimize to get conversions, move prospects down the sales funnel and drive revenue.

Hallowe’en marketing: 3 reasons to skip it this year

Hallowe’en marketing: 3 reasons to skip it this year

Hallowe'en is just around the corner, and brands around the globe are busy getting their Hallowe'en marketing campaigns ready. The question is, are they wasting their time? They just might be. Here's why.

Artificial intelligence in advertising: protecting consumers

Artificial intelligence in advertising: protecting consumers

AI technology is changing the way the advertising and marketing game is played forever. The question is, will this change be for the benefit of consumers, or to their detriment? Let's talk about implementing this powerful technology while protecting consumers and putting their needs first.

The history of Facebook advertising: a timeline

The history of Facebook advertising: a timeline

Dive deep into the amazing story of Facebook advertising's rise to digital marketing prominence: where it's been, how it evolved over the years, and where it's headed in an uncertain digital marketing future.

Who to follow: Marisa Pisani

Who to follow: Marisa Pisani

Phrasee sits down with Director of Marketing Strategy & Automation at The Adcom Group Marisa Pisani for a chat about all things digital marketing, email marketing, and the importance of brand values.

Phrasee pheatures: Dr Neil Yager

Phrasee pheatures: Dr Neil Yager

Profiles in awesomeness: meet the Phrasee team. An eye-opening introduction to Phrasee's Co-Founder and Chief Scientist Dr Neil Yager. Hear his thoughts on artificial intelligence and what it's been like founding one of the world's premiere marketing AI companies.

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