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Salesforce Connections: 5 companies you should meet

Salesforce Connections: 5 companies you should meet

Salesforce Connections 2019 is just around the corner. It’s expected to be one of the year’s awesomest customer engagement events. Which trailblazing companies should you be making it a priority to connect with? Here are five that everyone attending Salesforce Connections 2019 should make some time for.

subject lines: why language diversity matters

Subject lines: why language diversity matters

There are many elements that make up effective email subject lines, most of which you already know. But there's one crucial factor that impacts email subject line performance that you might not have heard about: language diversity...

Subject line split tests: which performance metric matters most?

Subject line split tests: which performance metric matters most?

While split testing email subject lines is considered best practice throughout the marketing industry, less thought has been given to which performance metrics should be used to identify the highest-performing subject line. We've got the data-driven insights you won't want to miss.

How to write a good subject line

How to write a good subject line

Using the right subject line for your next email marketing campaign can (and often does) mean the difference between email marketing success and email marketing failure. Here are a few awesome tips to help ensure that your next subject line cuts the mustard.

Actual Artificial Intelligence (AI): is your vendor on the level?

Actual Artificial Intelligence (AI): is your vendor on the level?

With so many martech brands out there falsely claiming to offer actual artificial intelligence solutions these days, is it possible to tell the actual AI vendors from the AI pretenders? Yes, it is, and it might be a bit simpler than you thought. Here's how...

The future of email subject lines

The future of email subject lines

The email subject line. Quite possibly the single most important element of any effective email marketing campaign. What does the future hold for these crucial, campaign performance-enhancing linguistic nuggets, and why should brands care?

AI marketing and advertising: 5 things you need to know

AI marketing and advertising: 5 things you need to know

The role of artificial intelligence in marketing and advertising is growing by the day. As AI becomes a ubiquitous part of the way modern marketing is done, there are a few things every brand and marketer should be aware of.

Discover how applying actual AI to language can deliver big results!