What did the email marketing world's funniest members have to say this month? The best tweets from the month of May 2019. Is yours included?

Salesforce Connections 2019 is just around the corner. It’s expected to be one of the year’s awesomest customer engagement events. Which trailblazing companies should you be making it a priority to connect with? Here are five that everyone attending Salesforce Connections 2019 should make some time for.

There are many elements that make up effective email subject lines, most of which you already know. But there's one crucial factor that impacts email subject line performance that you might not have heard about: language diversity...

While split testing email subject lines is considered best practice throughout the marketing industry, less thought has been given to which performance metrics should be used to identify the highest-performing subject line. We've got the data-driven insights you won't want to miss.

When it comes to email marketing performance metrics, not all email opens are created equal. Learn the difference between "unique opens" and "total opens", and why this difference matters to the email marketers and brands using the world's most effective digital marketing channel.

Using the right subject line for your next email marketing campaign can (and often does) mean the difference between email marketing success and email marketing failure. Here are a few awesome tips to help ensure that your next subject line cuts the mustard.

The best, funniest, and most interesting tweets from the marketing world's best and brightest from the month of April 2019. Did your tweet make the cut?

With so many martech brands out there falsely claiming to offer actual artificial intelligence solutions these days, is it possible to tell the actual AI vendors from the AI pretenders? Yes, it is, and it might be a bit simpler than you thought. Here's how...

The email subject line. Quite possibly the single most important element of any effective email marketing campaign. What does the future hold for these crucial, campaign performance-enhancing linguistic nuggets, and why should brands care?

The role of artificial intelligence in marketing and advertising is growing by the day. As AI becomes a ubiquitous part of the way modern marketing is done, there are a few things every brand and marketer should be aware of.