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How to write a good subject line

How to write a good subject line

Using the right subject line for your next email marketing campaign can (and often does) mean the difference between email marketing success and email marketing failure. Here are a few awesome tips to help ensure that your next subject line cuts the mustard.

Actual Artificial Intelligence (AI): is your vendor on the level?

Actual Artificial Intelligence (AI): is your vendor on the level?

With so many martech brands out there falsely claiming to offer actual artificial intelligence solutions these days, is it possible to tell the actual AI vendors from the AI pretenders? Yes, it is, and it might be a bit simpler than you thought. Here's how...

The future of email subject lines

The future of email subject lines

The email subject line. Quite possibly the single most important element of any effective email marketing campaign. What does the future hold for these crucial, campaign performance-enhancing linguistic nuggets, and why should brands care?

AI marketing and advertising: 5 things you need to know

AI marketing and advertising: 5 things you need to know

The role of artificial intelligence in marketing and advertising is growing by the day. As AI becomes a ubiquitous part of the way modern marketing is done, there are a few things every brand and marketer should be aware of.

The 5 most important metrics for measuring social media ad success

The 5 most important metrics for measuring social media ad success

With social media platform advertising analytics pages filled to bursting with performance metrics and more performance metrics, which ones should a brand focus on to accurately measure social media ad success? These 5 are a great place to start.

Discover how applying actual AI to language can deliver big results!