27 May 2019
“Knowledge is knowing a tomato is a fruit. Wisdom is not putting it in a fruit salad.”
When it comes to email marketing performance metrics, not all email opens are created equal. Learn the difference between "unique opens" and "total opens", and why this difference matters to the email marketers and brands using the world's most effective digital marketing channel.
15 May 2019
Using the right subject line for your next email marketing campaign can (and often does) mean the difference between email marketing success and email marketing failure. Here are a few awesome tips to help ensure that your next subject line cuts the mustard.
08 May 2019
The best, funniest, and most interesting tweets from the marketing world's best and brightest from the month of April 2019. Did your tweet make the cut?
01 May 2019
With so many martech brands out there falsely claiming to offer actual artificial intelligence solutions these days, is it possible to tell the actual AI vendors from the AI pretenders? Yes, it is, and it might be a bit simpler than you thought. Here's how...
25 Apr 2019
The email subject line. Quite possibly the single most important element of any effective email marketing campaign. What does the future hold for these crucial, campaign performance-enhancing linguistic nuggets, and why should brands care?
09 Apr 2019
The role of artificial intelligence in marketing and advertising is growing by the day. As AI becomes a ubiquitous part of the way modern marketing is done, there are a few things every brand and marketer should be aware of.
04 Apr 2019
The best, funniest, and most interesting tweets from the marketing world's best and brightest from the month of March 2019.
31 Mar 2019
The best, funniest, and most interesting tweets from the world of marketing, digital marketing, and email marketing from the month of February 2019. Let's see what the marketing world's best and brightest were tweeting about this February!
28 Feb 2019
With social media platform advertising analytics pages filled to bursting with performance metrics and more performance metrics, which ones should a brand focus on to accurately measure social media ad success? These 5 are a great place to start.
26 Feb 2019