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Ask an expert: Push notifications – with Nick Ziech-Lopez from MessageGears 

Ask an expert: Push notifications – with Nick Ziech-Lopez from MessageGears 

The push notification is one of 2019's most exciting, fastest-growing marketing channels. Push notification marketing expert and Messagegears' Product Owner of Data and Cloud Infrastructure Nick Zeich-Lopez offers his awesome insights and tips on how to make push notification marketing work for you and your brand in the months and years to come.

5 things we LOVED at Salesforce Connections 2019

5 things we LOVED at Salesforce Connections 2019

Saleforce Connections 2019 in Chicago, Illinois has (sadly) now come and gone. Here are 5 things the Phrasee team saw and heard at this awesome event that we absolutely LOVED...

Why marketers should return to ethics for a Return on Ethics

Why marketers should return to ethics for a Return on Ethics

We are calling the impact that marketing and communicating to customers in an ethical and responsible way has on a business Return on Ethics (ROE). Brands wanting to boost sales, customer loyalty and team morale should swap pressure for positivity and put ROE at the top of their priority lists.  

Salesforce Connections: 5 companies you should meet

Salesforce Connections: 5 companies you should meet

Salesforce Connections 2019 is just around the corner. It’s expected to be one of the year’s awesomest customer engagement events. Which trailblazing companies should you be making it a priority to connect with? Here are five that everyone attending Salesforce Connections 2019 should make some time for.

subject lines: why language diversity matters

Subject lines: why language diversity matters

There are many elements that make up effective email subject lines, most of which you already know. But there's one crucial factor that impacts email subject line performance that you might not have heard about: language diversity...

Subject line split tests: which performance metric matters most?

Subject line split tests: which performance metric matters most?

While split testing email subject lines is considered best practice throughout the marketing industry, less thought has been given to which performance metrics should be used to identify the highest-performing subject line. We've got the data-driven insights you won't want to miss.

Discover how applying actual AI to language can deliver big results!