“Today, I realised that the word ‘bed’ actually looks like a bed. Mind blown.”


  • Categories

Search Resources

Welcome to Phrasee Pheelings™ Lite

Welcome to Phrasee Pheelings™ Lite

Phrasee Pheelings™ is the world’s first Artificial Intelligence technology that predicts your audience’s emotional response to your marketing language. And now a Lite version of the tech is available to you – for ‘phree’!

5 significant ways the email marketing game has changed in the last 5 years

The Artificial Intelligence Glossary

What is Artificial Intelligence? Great question – and one we get asked a lot. The definition of artificial intelligence (AI) differs depending on who you ask. Why? Because there are many different types of AI.

How to drive change in your marketing department

How to drive change in your marketing department

In 2014 Virgin Holidays hit some turbulence, resulting in a negative year in terms of profitability. The travel market was changing as an ever-increasing number of customers researched and booked high-end holiday travel online. Global digital transformation had arrived, and anyone who wasn’t embracing the change would quickly loose out.


9 Things everyone should know about AI

We live in a world of rapid technological advancement, where space travel technology is making breast cancer screening available at supermarkets and where 90% of all the data in the world has been created in the last two years. Our current output of data is roughly 2.5 quintillion bytes a day.


How Phrasee calculates your email split test sample size

Split testing is the best strategy to optimise your email results. But: if your sample size is calculated incorrectly, you aren’t going to learn anything. Phrasee automatically calculates sample sizes to ensure maximum statistical significance.


The final word on email subject line length

Email subject line length doesn’t affect open rates – but most people who say it use bad statistics. Here at Phrasee we love proving or disproving hypotheses using statistics. It’s fun. In a very nerdy sort of way.

Want to find out more about Phrasee?