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Email subject lines that sell

Email subject lines that sell

An email subject line is one of the most important elements of any email marketing campaign, representing a crucial factor in motivating people to open an email and engage further with your brand. Here at Phrasee, we know that there’s a science to creating winning email subject lines.

The ultimate guide to subject line multivariate testing

The ultimate guide to subject line multivariate testing

Most email marketing experts will tell you that multivariate testing is email marketing best practice. But what they don't tell you is how to do it. And, more importantly, how to do it with statistical rigor. Explore how to run effective multivariate tests with Phrasee's ultimate guide.

The science behind split testing

The science behind split testing

Phrasee CEO and Co-founder Parry Malm explains the science behind split testing in this webinar, offering pearls of wisdom on experimental methodology. statistics, and more.

Case study: N Brown {VIDEO}

Case study: N Brown {VIDEO}

N Brown menswear brand Jacamo partnered with Phrasee in 2018 to increase online engagement with its user base. The result? AI-powered copywriting proved to be a winning solution for email marketing that is now used across the group portfolio.

Emoji or eNOji? The impact of emojis on email marketing performance

Emoji or eNOji? The impact of emojis on email marketing performance

Our team of awesome Phrasee scientists conducted some research into the language brands use. Check out our findings on how the inclusion of emojis can impact the performance of a subject line, and the effect they have on overall open rate performance.

Subject line split tests: which performance metric matters most?

Subject line split tests: which performance metric matters most?

While split testing email subject lines is considered best practice throughout the marketing industry, which performance metrics should you use to identify the highest-performing subject line? We've got the data-driven insights you won't want to miss.

Discover how applying actual AI to language can deliver big results!