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Emoji or eNOji?

Emoji or eNOji?

Our team of awesome Phrasee scientists decided to conduct some research into the language brands use, and how the inclusion of emojis impact the performance of a subject line. We did the research and discovered some key points on emoji usage, and the effect they have on overall open rate performance.

Good Robot/Bad Robot: The Truth About AI & Cross-Channel Marketing

Good Robot/Bad Robot: The Truth About AI & Cross-Channel Marketing

Only 27% of marketers use AI in their marketing, but experts proclaim you'll be left behind if you don't. Listen to Phrasee CEO, Parry Malm, and Iterable's Wayne Coburn and Jen Capstraw as they get to grips with the AI myths and how cross-channel marketing is changing.

The current AI landscape

The current AI landscape

Artificial intelligence has been grabbing a lot of headlines lately, and for good reason. This groundbreaking technology is coming of age, and its impact could be felt in almost every aspect of modern life before long. But we aren't there yet. So, what does the AI landscape of 2019 look like, really?

Case study: Superdry

Case study: Superdry

Email is a crucial marketing channel for Superdry, and to ensure that they remained relevant they needed something to help increase eye share and optimise their email marketing results. Read how Superdry used Phrasee's AI to boost customer engagement.

The state of split testing

The state of split testing

Split testing digital and email marketing has been 'best practice' for some time now. The question is, are brands and marketers embracing this fact with sound split test practices in their daily marketing tasks? We dive into the current state of split testing in marketing to find out...

The Artificial Intelligence Glossary

The Artificial Intelligence Glossary

Understanding the ins and outs of artificial intelligence and its many applications can be a tall task. If you want to make sense of AI and the buzzwords surrounding it, defining your terms is a great place to start. This awesome glossary of AI terms will help you make sense of artificial intelligence so you can understand what this amazing technology is, and how it works...

Valentines

9 Things everyone should know about AI

To help remove some of the frequently-generated smoke and mirrors from the fast-paced, rapidly growing world of artificial intelligence technology, we asked three Phrasee experts to give us their insights and reveal the key things that everybody should know about AI.

Discover how applying actual AI to language can deliver big results!