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The ultimate guide to subject line multivariate testing

The ultimate guide to subject line multivariate testing

Most email marketing experts will tell you that multivariate testing is email marketing best practice. But what they don't tell you is how to do it. And, more importantly, how to do it with statistical rigor. Explore how to run effective multivariate tests with Phrasee's ultimate guide.

The science behind split testing

The science behind split testing

Phrasee CEO and Co-founder Parry Malm explains the science behind split testing in this webinar, offering pearls of wisdom on experimental methodology. statistics, and more.

Accelerate marketing success to cosmic heights with Phrasee

Accelerate marketing success to cosmic heights with Phrasee

N Brown menswear brand Jacamo partnered with Phrasee in 2018 to increase online engagement with its user base. The result? AI-powered copywriting proved to be a winning solution for email marketing that is now used across the group portfolio.

Emoji or eNOji?

Emoji or eNOji?

Our team of awesome Phrasee scientists decided to conduct some research into the language brands use, and how the inclusion of emojis impact the performance of a subject line. We did the research and discovered some key points on emoji usage, and the effect they have on overall open rate performance.

Subject line split tests: which performance metric matters most?

Subject line split tests: which performance metric matters most?

While split testing email subject lines is considered best practice throughout the marketing industry, less thought has been given to which performance metrics should be used to identify the highest-performing subject line. We've got the data-driven insights you won't want to miss.

Good Robot/Bad Robot: The Truth About AI & Cross-Channel Marketing

Good Robot/Bad Robot: The Truth About AI & Cross-Channel Marketing

Only 27% of marketers use AI in their marketing, but experts proclaim you'll be left behind if you don't. Listen to Phrasee CEO, Parry Malm, and Iterable's Wayne Coburn and Jen Capstraw as they get to grips with the AI myths and how cross-channel marketing is changing.

The current AI landscape

The current AI landscape

Artificial intelligence has been grabbing a lot of headlines lately, and for good reason. This groundbreaking technology is coming of age, and its impact could be felt in almost every aspect of modern life before long. But we aren't there yet. So, what does the AI landscape of 2019 look like, really?

Discover how applying actual AI to language can deliver big results!