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Phrasee Pheelings

Welcome to Phrasee Pheelings™ Lite

Phrasee Pheelings™ is the world’s first Artificial Intelligence technology that predicts your audience’s emotional response to your marketing language. And now a Lite version of the tech is available to you – for ‘phree’!

The Artificial Intelligence Glossary

The Artificial Intelligence Glossary

What is Artificial Intelligence? Great question – and one we get asked a lot. The definition of artificial intelligence (AI) differs depending on who you ask. Why? Because there are many different types of AI.

Case study: Superdry

Case study: Superdry

Email is a crucial marketing channel for Superdry, and to ensure that they remained relevant they needed something to help increase eye share and optimise their email marketing results. Read how Superdry used Phrasee's AI to boost customer engagement.

Virgin-holidays

How to drive change in your marketing department

In 2014 Virgin Holidays hit some turbulence, resulting in a negative year in terms of profitability. The travel market was changing as an ever-increasing number of customers researched and booked high-end holiday travel online. Global digital transformation had arrived, and anyone who wasn’t embracing the change would quickly loose out.

Robot-AI

9 Things everyone should know about AI

We live in a world of rapid technological advancement, where space travel technology is making breast cancer screening available at supermarkets and where 90% of all the data in the world has been created in the last two years. Our current output of data is roughly 2.5 quintillion bytes a day.

Case study: Virgin Holidays

Case study: Virgin Holidays

Founded in 1985 on the Virgin principles of excellent customer service, value, reliability, responsibility and a sense of fun, Virgin Holidays has used its entrepreneurial heritage and passion for innovation to benefit customers and communities around the world. Find out how they used Phrasee's AI to increase their email marketing ROI... it's pretty awesome!

Case study: Gumtree

Case study: Gumtree

A key member of the vaunted eBay Group since 2005, Gumtree has successfully brought online classified ads to the masses, helping grow the world’s thriving online retail marketplace since the company’s founding in March of 2000. Find out how they optimised their customer engagement strategy with Phrasee's AI.

Emoji or eNOji?

Emoji or eNOji?

Our team of awesome Phrasee scientists decided to conduct some research into the language brands use, and how the inclusion of emojis impact the performance of a subject line. We did the research and discovered some key points on emoji usage, and the effect they have on overall open rate performance.

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