Resources

“Today, I realised that the word ‘bed’ actually looks like a bed. Mind blown.”

Categories

  • Categories

Search Resources


Phrasee Pheelings

Welcome to Phrasee Pheelings™ Lite

Phrasee Pheelings™ is the world’s first artificial intelligence technology that quantifies the direct marketing sentiment in your email marketing language.

Pheelings is a sentiment analysis engine built by marketers for marketers. It’s incredibly powerful alone… and when combined with Phrasee’s other tech, the results are awesome.

To get an idea of what Pheelings can do, simply enter a subject line on the right. You’ll get sent an email linking to the results.

Become a subject line superhero with Phrasee Pheelings™, and because you’re awesome we’ll sign you up to receive other great content.

What is Phrasee Pheelings™ Lite?

Phrasee Pheelings is artificial intelligence that predicts how humans will interpret your language.

Phrasee Pheelings Lite is an open-access version of the technology. It’ll quantify the semantic components of your language. For Phree.

It was developed by Phrasee’s Chief Scientist, Dr Neil Yager, PhD Computer Science, and Dr Fjola Helgadottir, PhD Psychology.

Why do Pheelings matter?

When you write a subject line, or any other marketing language, you’re assuming your customers will interpret it how you intend..

But, this assumes that everyone on your list is like you… which they probably aren’t! That’s why Phrasee Pheelings is so powerful.

It uses advanced sentiment analysis technology to predict how your customers will interpret your message. You don’t have to trust someone’s gut feeling any longer – Phrasee Pheelings is unbiased.

How Phrasee uses Pheelings

Phrasee uses a number of artificial intelligence techniques to optimize your email marketing language. Pheelings is one of them.

Phrasee understands the semantic makeup of your language and uses machine learning to find relationships with your customers’ response rates. Then, Phrasee predicts what language will resonate with your audience. And you get better results. Win!

The Artificial Intelligence Glossary

The Artificial Intelligence Glossary

What is Artificial Intelligence? Great question – and one we get asked a lot. The definition of artificial intelligence (AI) differs depending on who you ask. Why? Because there are many different types of AI.

Virgin-holidays

How to drive change in your marketing department

In 2014 Virgin Holidays hit some turbulence, resulting in a negative year in terms of profitability. The travel market was changing as an ever-increasing number of customers researched and booked high-end holiday travel online. Global digital transformation had arrived, and anyone who wasn’t embracing the change would quickly loose out.

Robot-AI

9 Things everyone should know about AI

We live in a world of rapid technological advancement, where space travel technology is making breast cancer screening available at supermarkets and where 90% of all the data in the world has been created in the last two years. Our current output of data is roughly 2.5 quintillion bytes a day.


Want to find out more about Phrasee?