Good Robot/Bad Robot: The Truth About AI & Cross-Channel Marketing
with Iterable’s Wayne Coburn and Jen Capstraw, and Phrasee's CEO Parry Malm
24 May 2019
Did you know only 27% of marketers use AI or machine learning in their marketing, yet experts proclaim if you don’t embrace these new technologies you’ll be left in the dust.
So, why so slow on the uptake? As early adopters know, AI can revolutionize the game for marketing campaigns by delivering more effective customer experiences but there’s a lot of confusing (and untrue) information out there.
Parry Malm, CEO of Phrasee, one of the leading companies in the AI-martech biz, joined forces with customer engagement experts, Jen Capstraw and Wayne Coburn from Iterable for a webinar that dispelled the AI myths for the modern marketer.
In the webinar, you’ll learn about:
– The value of today’s AI-driven marketing opportunities
– Common AI myths and misconceptions
– How AI will evolve in the coming years to better support your toughest marketing challenges
– The surprising ways in which AI can be inaccurate, and even harmful
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