How Superdry uses Phrasee

To boost their customer engagement

Superdry.com sells to over 100 countries worldwide, operating from 21 international websites. Email is a crucial marketing channel for the brand – and engagement figures were declining. Shopping habits have changed in recent years and the impact on traditional retailers has economic consequences. Superdry needed a way to increase eye share to boost email performance. They looked to AI technology Phrasee to help increase engagement and optimise results.

Phrasee Infographic

Don't just take our word for it...

“We suspected that Phrasee’s AI-optimised marketing copy would have a positive impact on our audience engagement, but we had no idea how big that impact would actually be... the results we’ve seen from giving Phrasee a try have been nothing short of amazing!”

Ian Mckenna, CRM Analyst

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    14% email open uplift

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    26% email click uplift

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    2252% ROI

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