How Superdry uses Phrasee

To boost their customer engagement

Superdry.com sells to over 100 countries worldwide, operating from 21 international websites. Email is a crucial marketing channel for the brand – and engagement figures were declining. Shopping habits have changed in recent years and the impact on traditional retailers has economic consequences. Superdry needed a way to increase eye share to boost email performance. They looked to AI technology Phrasee to help increase engagement and optimise results.

Phrasee Infographic
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    14% email open uplift

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    26% email click uplift

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    2252% ROI

Don't just take our word for it...

“We suspected that Phrasee’s AI-optimised marketing copy would have a positive impact on our audience engagement, but we had no idea how big that impact would actually be... the results we’ve seen from giving Phrasee a try have been nothing short of amazing!”

Ian Mckenna, CRM Analyst

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