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Standing out from the crowd in the post-COVID digital restart

Standing out from the crowd in the post-COVID digital restart

As COVID-19 shifts consumer behavior to social distancing and restricted living, many brands have closed their stores and moved to a digital-first strategy. Join Parry Malm, digital marketing pioneer and CEO of Phrasee, in a webinar presented by MediaPost, where he will discuss how to stand out from the crowd in the digital restart.

Email subject lines that sell

Email subject lines that sell

An email subject line is one of the most important elements of any email marketing campaign, representing a crucial factor in motivating people to open an email and engage further with your brand. Here at Phrasee, we know that there’s a science to creating winning email subject lines.

The ultimate guide to subject line multivariate testing

The ultimate guide to subject line multivariate testing

Most email marketing experts will tell you that multivariate testing is email marketing best practice. But what they don't tell you is how to do it. And, more importantly, how to do it with statistical rigor. Explore how to run effective multivariate tests with Phrasee's ultimate guide.

The science behind split testing

The science behind split testing

Phrasee CEO and Co-founder Parry Malm explains the science behind split testing in this webinar, offering pearls of wisdom on experimental methodology. statistics, and more.

Case study: N Brown {VIDEO}

Case study: N Brown {VIDEO}

N Brown menswear brand Jacamo partnered with Phrasee in 2018 to increase online engagement with its user base. The result? AI-powered copywriting proved to be a winning solution for email marketing that is now used across the group portfolio.

Emoji or eNOji? The impact of emojis on email marketing performance

Emoji or eNOji? The impact of emojis on email marketing performance

Our team of awesome Phrasee scientists conducted some research into the language brands use. Check out our findings on how the inclusion of emojis can impact the performance of a subject line, and the effect they have on overall open rate performance.

Discover how applying actual AI to language can deliver big results!