Phrasee for Facebook & Instagram
Everyone has different objectives when they advertise on Facebook and Instagram. More reach? Impressions, interactions, clicks and conversions. With so many options, many marketers focus on the “operational” parts of Facebook & Instagram advertising, and leave the copywriting to the last minute.
Phrasee for Facebook & Instagram builds on our core technology from our email product, which makes it even easier for customers to test AI generated language at scale in Facebook & Instagram advertising campaigns. Meaning, more engagement, more clicks, and more conversions.
AI-powered copywriting for Facebook.
When Wowcher heard that Phrasee had expanded its world-leading AI to Facebook and Instagram ad copy, they jumped at the chance to give it a try and were ‘wowed’ by the results. Having already experienced the Phrasee effect in its email marketing programme, the Wowcher squad rightly guessed that Phrasee’s AI could help generate more leads on its social media channels. Along with their agency, Tomorrow TTH, they assessed the best way to apply Phrasee’s AI in the Facebook environment. What they didn’t guess was how massive the impact would actually be. A few campaigns and a 31.2% reduction in Cost Per Lead (CPL) later, the Wowcher team was convinced. Phrasee for Facebook and Instagram was one deal even a Wowcher discount couldn’t beat!
Hear from our clients
I can honestly say when we embarked on this latest initiative with Phrasee, we didn’t expect a cost-per-lead reduction of over 31%. We’ve always been impressed by the ability of Phrasee’s AI to generate amazing business results. Its new Facebook and Instagram product takes things to a whole new level.”
Alexis Harrison, Head of External Media