Phrasee for Facebook & Instagram

Everyone has different objectives when they advertise on Facebook and Instagram. More reach? Impressions, interactions, clicks and conversions. With so many options, many marketers focus on the “operational” parts of Facebook & Instagram advertising, and leave the copywriting to the last minute.

Phrasee for Facebook & Instagram builds on our core technology from our email product, which makes it even easier for customers to test AI generated language at scale in Facebook & Instagram advertising campaigns. Meaning, more engagement, more clicks, and more conversions.

Phrasee Infographic

AI-powered copywriting for Facebook.

When Wowcher heard that Phrasee had expanded its world-leading AI to Facebook and Instagram ad copy, they jumped at the chance to give it a try and were ‘wowed’ by the results. Having already experienced the Phrasee effect in its email marketing programme, the Wowcher squad rightly guessed that Phrasee’s AI could help generate more leads on its social media channels. Along with their agency, Tomorrow TTH, they assessed the best way to apply Phrasee’s AI in the Facebook environment. What they didn’t guess was how massive the impact would actually be. A few campaigns and a 31.2% reduction in Cost Per Lead (CPL) later, the Wowcher team was convinced. Phrasee for Facebook and Instagram was one deal even a Wowcher discount couldn’t beat!


Hear from our clients

I can honestly say when we embarked on this latest initiative with Phrasee, we didn’t expect a cost-per-lead reduction of over 31%. We’ve always been impressed by the ability of Phrasee’s AI to generate amazing business results. Its new Facebook and Instagram product takes things to a whole new level.”

Alexis Harrison, Head of External Media

Phrasee Phacts

  • megaphone

    Your brand voice

    Your brand isn’t generic – so why would you want a generic database of stock phrases in your marketing language? Phrasee’s algorithms are written for you, and no one else.

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    Human sounding

    Phrasee uses world-leading natural language generation and Deep Learning algorithms to generate marketing language that sounds human, and performs superhumanly.

  • algorithms

    Tailored algorithms

    Using our awesome algorithms, Phrasee learns what your audience responds to. And it works! Phrasee’s marketing language out-performs human generated language 98% of the time.

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    Massive time savings

    Phrasee reduces time taken to produce smart marketing language from days to minutes... Meaning more time spent on strategy and creative content. Oh, and we don’t hold any of your personal data.

  • tech

    Multilingual awesomeness

    German? Spanish? Esperanto? No problemo. Phrasee's deep learning engine creates a machine representation of language, and gets you more opens and clicks, regardless of if you say "Hello" or "Bonjour".

  • money

    Make more money

    Better language = more opens, clicks and revenue. Phrasee optimises towards all three metrics and uses deep learning to increase customer engagement and make you more money. Awesome.

Want to find out more about Phrasee?