Every time a split test is run, the result contains valuable information about the type of language that resonates with an audience. To the absolute horror of every self-respecting marketer on the planet, more often than not, this information is discarded, and the language for new campaigns is written from scratch and in isolation (GASP!).
Phrasee solves this problem. It uses the data from past email, Facebook and Push campaigns to build a behavioral model of audience engagement. This model is used to craft the language used in future campaigns, driving an increase in open and click rates. If that wasn’t awesome enough, Phrasee rebuilds its models when new data becomes available (i.e. after every campaign), so it is able to adapt to factors that change over time. *Cue applause: Hoorah! Bravo! Encore!
When you combine language with AI, you get Phrasee, and it’s awesome. Now go forth and make your marketing language for Facebook, email and push just as awesome!
Use Phrasee for...
Discover how applying actual AI to language can deliver big results!
How can a machine write in my unique brand tone of voice?
When we on-board a new customer, our team create tailored generative algorithms, unique to a brand’s voice and business model. This matters. We don’t rely on a generic database of phrases, because your brand isn’t generic. Through Phrasee’s AI language generation, all of the marketing copy is human sounding and brand compliant. Not only does it sound like it comes from a human, but a human in your marketing department.
Will the subject lines generated be generic?
Generic? Nope. Awesome? Yup. We don’t have a generic database of words and phrases. That ain’t our jam. We develop you tailored language generation algorithms. Your brand isn’t generic – so why would you want generic subject lines?
Does Phrasee hold customer data?
No… no… NO! We will never hold any of your customer data. Our algorithms are trained upon aggregated audience results, not individual responses.
How long does it take to get started?
Phrasee isn’t a plug-and-play tool that’s the same for everyone, so it takes a short while to set things up for you. Once you send us the data we require, in about 3 weeks you’ll be up and awesome-ing.
Can I integrate Phrasee into my platform?
Phrasee’s software can be fully accessed programmatically via JSON APIs, or via SFTP batch transfers. This allows us to deeply bed into 3rd party software as and when required.
Why do subject lines matter?
Your subject line is why people open your emails.
How much time do you spend writing your emails… and designing them? All that work is pointless if people don’t open them.
Your subject line is THE most important part of your email campaign that you control.
Think about your own experience. How many emails do you get every day? And you probably only open a few. You only open a few because:
It’s sent from a brand you know and trust
The subject line interests you
It’s raining outside (true story – open rates go up when it’s raining!)
It’s that simple – a two-step process, if you don’t count Mother Nature.
Writing good subject lines is hard. And it’s an imperfect process (our CEO blogged about this very fact here).
Phrasee turns this challenge into an opportunity.
Is Phrasee hiring?
Yes! Check out our careers page for a list of current openings.
Does Phrasee have a theme song?
Great question, and yes. It’s this.
How do I access the Phrasee platform?
Phrasee is a pure-play SaaS platform. You can run unlimited Phrasee campaigns within the platform, without human intervention, in real time — at the click of one button. Or we can run a managed service for you with no decay in performance.