Phrasee phun
27 Feb 2017
Phrasee’s phavourite email marketing tweets of the month: February 2017
February is the shortest month.

Image credit: NBC
For many, bored of the cold and longing for summer, the end couldn’t come soon enough.
But for us here at Phrasee, it is a time of celebration and sober reflection (well, reflection, anyway). For you see, it was during this very month, a scant 2 years ago, that we first launched our phantastic website.
Did we know what to expect? Did we dare to dream how far we would come in the ensuing 2 years? Nope. But here we are.
£1,000,000 in seed funding, 2 UK blog awards finalist nominations, and 2 UK Business awards later, we find ourselves (and indeed the entire email marketing industry itself) standing at the precipice of something great.
The email marketing renaissance is in full swing, ROI numbers continue to increase industry wide and email has begun to reclaim its rightful place at the forefront of the digital marketing world.
So, do we in the email marketing sphere smugly sit back on our laurels and take our collective foot off the Twitter gas?

Image credit: Warner Bros
The month of February brought with it yet another quality deluge of email marketing tweets.
Here are a phew of our phavourites from the month, short though it may have been…
Phrasee’s phavourite email marketing tweets of the month: February 2017
They say the night is darkest before the dawn. Well, the same is true for the depths of winter, so we found warmth wherever we could…
I leave funny messages in my pre-header so I can make people LOL #emailgeeks
— Becs Rivett-Kemm (@becskr) February 13, 2017
Because the horrors of this season can take a toll on us all…
It really hurts my soul to see naked ankles in the cold. Come on, people. Socks.
— Frode Myklebust (@famyklebust) February 2, 2017
And fear and confusion are lurking around every chilly corner…
I legit don’t know if I’m supposed to open this attachment. pic.twitter.com/Khc5IluWzx
— email snarketing (@EmailSnarketing) February 6, 2017
The only safe place, it seems in such times, is in our routines…
state of this pic.twitter.com/I02AAGrme1
— Elliot Ross (@iamelliot) February 3, 2017
Because straying from our well-worn paths can lead us to some dark places…
#EmailMarketing #emailgeeks #spam pic.twitter.com/b2EehYfEWd
— Vijayant Dhaka (@vijayantdhaka) February 13, 2017
And cause us to try tactics which we may regret later…
You know your imagery is good when you’re worried about your subscribers licking your email. @Starbucks #subjectline #emailgeeks #yum pic.twitter.com/SYd3I9EeZ9
— sarah degroot (@sdegroot9) February 10, 2017
Causing us to become embittered and even lash out at our peers…
@johnethies MRW I found your old comment about how Outlook if open for long time defaults all fonts to times new roman #emailgeeks pic.twitter.com/3p7c7J2c2c
— Nick (@nomescriba) February 2, 2017
Or rail hopelessly against the current state of affairs…
Guys, I’m confused. Why are we still writing pieces on the effect of Gmail tabs on email marketing? #emailgeeks
— Matt Byrd (@mparkerbyrd) February 2, 2017
Because sometimes, things just go wrong, and that’s OK…
When you finally perfect your responsive email code for Gmail, then it’s messed up on mobile #emailgeeks #emailmarketing #webdesign #webdev pic.twitter.com/BRQEGe0iUk
— Jenn Clauss (@jenn_clauss) February 10, 2017
We may even experience difficulties and issues we’d never imagined existed in the first place…
Creating emails in Arabic without changing the <dir> tag… #EmailMarketing #emailgeeks pic.twitter.com/psKduodd71
— David Lambin (@DavidLambin) February 9, 2017
Mixed in with a few that we probably should’ve seen coming…
TFW your company makes so many terrible decisions that you can’t keep your “win back” emails up to date. #uber pic.twitter.com/bhUsT5TkvO
— Mathew Patterson (@mrpatto) February 21, 2017
But as we know all too well, once something is out there, it is out there…
When you try to reduce churn… #emailgeeks #EmailMarketing pic.twitter.com/4z5qMkc5su
— David Lambin (@DavidLambin) February 19, 2017
Really, there is only one thing left to do…
okay, time to head down and code. Ignore the burning smell, it’s not my brain, it’s just my toast. #emailgeeks
— Amanda Soehnlen (@asoehnlen) February 17, 2017
Until the sun comes back to make everything OK again…
#SummerIsComing ☀ 🌊👙 : : discover #Loopball !
First #smartball to play #BeachPaddle.
Sign up: https://t.co/aYtas7tp0k #frescobol #GOT pic.twitter.com/mDTA14vfUg
— Loop Ball (@theloopball) February 9, 2017