Our Blog

“Knowledge is knowing a tomato is a fruit. Wisdom is not putting it in a fruit salad.”

Categories

  • Categories

Search Blog


Phrasee’s phavourite email marketing tweets of the month: February 2017

February is the shortest month.

Image credit: NBC

via GIPHY

For many, bored of the cold and longing for summer, the end couldn’t come soon enough.

But for us here at Phrasee, it is a time of celebration and sober reflection (well, reflection, anyway). For you see, it was during this very month, a scant 2 years ago, that we first launched our phantastic website.

Did we know what to expect? Did we dare to dream how far we would come in the ensuing 2 years? Nope. But here we are.

Phrasee's phavourite email marketing tweets of the month: February, 2017

£1,000,000 in seed funding, 2 UK blog awards finalist nominations, and 2 UK Business awards later, we find ourselves (and indeed the entire email marketing industry itself) standing at the precipice of something great.

The email marketing renaissance is in full swing, ROI numbers continue to increase industry wide and email has begun to reclaim its rightful place at the forefront of the digital marketing world.

So, do we in the email marketing sphere smugly sit back on our laurels and take our collective foot off the Twitter gas?

Image credit: Warner Bros

via GIPHY

The month of February brought with it yet another quality deluge of email marketing tweets.

Here are a phew of our phavourites from the month, short though it may have been…

Phrasee’s phavourite email marketing tweets of the month: February 2017

 

They say the night is darkest before the dawn. Well, the same is true for the depths of winter, so we found warmth wherever we could…

Because the horrors of this season can take a toll on us all…

 

And fear and confusion are lurking around every chilly corner…

The only safe place, it seems in such times, is in our routines…

 

Because straying from our well-worn paths can lead us to some dark places…

And cause us to try tactics which we may regret later…

 

Causing us to become embittered and even lash out at our peers…

Or rail hopelessly against the current state of affairs…

 

Because sometimes, things just go wrong, and that’s OK…

We may even experience difficulties and issues we’d never imagined existed in the first place…

 

Mixed in with a few that we probably should’ve seen coming…

But as we know all too well, once something is out there, it is out there…

 

Really, there is only one thing left to do…

Until the sun comes back to make everything OK again…

 

So onward, email soldiers!  We’ll be watching as always, plucking your little 140-character nuggets of warmth to help us through another cold, dark day.

Sign up to Phrasee’s weekly newsletter. It’s awesome. We promise.

Why marketers should return to ethics for a Return on Ethics

Why marketers should return to ethics for a Return on Ethics

We are calling the impact that marketing and communicating to customers in an ethical and responsible way has on a business Return on Ethics (ROE). Brands wanting to boost sales, customer loyalty and team morale should swap pressure for positivity and put ROE at the top of their priority lists.  

Salesforce Connections: 5 companies you should meet

Salesforce Connections: 5 companies you should meet

Salesforce Connections 2019 is just around the corner. It’s expected to be one of the year’s awesomest customer engagement events. Which trailblazing companies should you be making it a priority to connect with? Here are five that everyone attending Salesforce Connections 2019 should make some time for.


Discover how applying actual AI to language can deliver big results!