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Phrasee’s phavourite email marketing tweets of the month: August 2016

As summer began in earnest at last, the email marketing world took some time to reflect and bask in the glow of its own magnificence.

Image credit: Dreamworks Pictures


Here at Phrasee, we updated our website, and began reaching out to connect with some of email marketing and social media’s best and brightest stars.

The Olympic games rocked Rio, Trump and Hillary continued to circle the drain, and Pokémon Go began to lose steam (at least we hope it did).

And all the while, Twitter’s email marketing community continued to shine.

Let’s see how we did this month…

Phrasee’s phavourite email marketing tweets of the month: August 2016

In a field filled to bursting with enthusiasm and gumption, many awoke delighted each morning…

For others, email’s unique brand of little daily mistakes continued to niggle…



Oh yeah, there was some kind of event in Boston. Some folks were pretty excited about it…



Others brought their A-game when it came to promoting their favourite speaker. This strong use of a Dr. Steve Brule gif was probably the most effective speaker promotion we can recall… ever…

But in the end, as with all such conferences, it was the free stuff that really caught our eye…


Speaking of doing it right, how about the language in this email from Cotton Bureau?

Or this solid call to action advice featuring emojis contained in a single tweet?


Meanwhile, at the other end of the quality spectrum, the political email marketing renaissance sparked by Barack Obama’s amazing campaigns waned as Hillary Clinton’s camp lurched further and further toward the creepy and irritating. The people had had enough…

Maybe the first female US presidential candidate could use some help from Women of Email. They look ready…


Or maybe email is a topic better avoided altogether in the Clinton household these days…

Then of course, there was this:


Better Bathrooms will rue the day. Frode’s zero-tolerance policy is the stuff of legends.

So tweet on, email marketing world. We’ll be watching, and we’ll see you next month!

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