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Phrasee’s phavorite marketing tweets of the month: October 2018

October has been the rockin’est month of the year (so far).

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And with good reason.

It’s not just because of Hallowe’en. There are many things that upped October’s rock factor this year. The Festival of Marketing, the year’s most anticipated marketing event was a screaming success yet again, Our Emotions Matter campaign went live and made marketers the world over pause and reflect on how they are impacting their fellow humans, and a new season of Making a Murderer was unleashed upon the public causing procrastination matrices to skyrocket.

Meanwhile, the world’s marketers continued to churn out groundbreaking and exciting campaigns and quality tweets, as we are wont to do.

Let’s see how we did this month…

 

We celebrated milestones (well done, WOE!)

 

We bore witness to the marketing conference get of the decade (go ahead, name a more intriguing keynote speaker)…

 

We dipped into our strategic squirrel reserves to grab social media user attention…

 

And our strategic Britney Spears reserves (obv)…

 

We spared no expense…

 

And branded ourselves however we wanted to brand ourselves…

 

There were easter eggs needing discovery…

 

Pop stars needing memeing…

 

Metrics needing measuring…

 

And yummy metaphors needing… metaphoring?

 

Because if we didn’t keep our fingers on the pulse of the internet and tweet bleeding-edge gold…

 

All the while keeping our mighty, influential industry as honest as we could, just who the heck would?

 

So tweet on, marketing rockstars! We’ll be watching, as always, and we’ll see you all in November!

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The 5 most important metrics for measuring social media ad success

The 5 most important metrics for measuring social media ad success

With social media platform advertising analytics pages filled to bursting with performance metrics and more performance metrics, which ones should a brand focus on to accurately measure social media ad success? These 5 are a great place to start.


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