Phrasee’s phavorite marketing tweets of the month: July 2019
by Stu Elmes
2 minutes read time | 31 July 2019
It's jorts season
What’s “jorts season”, you ask?
We’ll spell it out for you.
Step 1: Grab a pair of your least favorite jeans.
Step 2: Cut the legs off, creating a pair of jean shorts (a.k.a. “jorts”).
Step 3: Put them on and hit the town.
Step 4: Live the good life.
You can thank us later.
Before you do all that, though, you should probably spend a few minutes getting caught up on the awesome tweets that made the past 31 days so jort-worthy. Here they are, in no particular order…
We questioned long-established industry norms when they made no sense…
#EmailMarketing Fun Fact/Pet Peeve:
Unique Clicks divided by Unique Opens is a measurement of the effectiveness of your creative called Click-to-Open Ratio (CTOR or CTO). That’s *RATIO, NOT RATE* Why? Unlike Click Rate or Open Rate, the denominator is not 1 or 100%. #emailgeeks pic.twitter.com/pjKDQ7f5OG
— Jen Capstraw (@jencapstraw) July 23, 2019
As we dreamed fantastical dreams of a better world for all…
At @AWeber we see a future with AMP for Email where folks create experiences that are more magical, relevant, & effective than ever. That’s why we’ve added AMP support to our API & are committed to continue making it accessible to as many folks as possible. #emailgeeks #product
— Chris Vasquez (@ClickPop) July 1, 2019
Because, “sexy” or not, what we do has an impact, and making that impact as positive and accessible as possible should be job #1…
Accessibility in email may not be the sexiest topic, but making emails accessible for everyone helps provide a fantastic experience for all your subscribers. #emailgeeks #marketing https://t.co/ZlbLBn64J8
— Jimmy Piraino (@heresjimmyjam) July 19, 2019