Phrasee’s phavorite marketing tweets of the month: July 2019
by Stu Elmes
2 minutes read time | 31 July 2019
It's jorts season
Image credit: Netflix
via GIPHY
What’s “jorts season”, you ask?
We’ll spell it out for you.
Step 1: Grab a pair of your least favorite jeans.
Step 2: Cut the legs off, creating a pair of jean shorts (a.k.a. “jorts”).
Step 3: Put them on and hit the town.
Step 4: Live the good life.
You can thank us later.
Before you do all that, though, you should probably spend a few minutes getting caught up on the awesome tweets that made the past 31 days so jort-worthy. Here they are, in no particular order…
We questioned long-established industry norms when they made no sense…
#EmailMarketing Fun Fact/Pet Peeve:
Unique Clicks divided by Unique Opens is a measurement of the effectiveness of your creative called Click-to-Open Ratio (CTOR or CTO). That’s *RATIO, NOT RATE* Why? Unlike Click Rate or Open Rate, the denominator is not 1 or 100%. #emailgeeks pic.twitter.com/pjKDQ7f5OG— Jen Capstraw (@jencapstraw) July 23, 2019
As we watched our worst professional fears dissolve before our very eyes…
Why AI will replace rocket scientists before it ever replaces marketers https://t.co/ae0bvWgwqQ #AI #marketing #digitalmarketing #AImarketing via @phrasee
— Future of AI (@future_of_AI) July 4, 2019
We remembered that marketing can be a force for good, if we let it…
Nice! #Hyderabad #Marketing pic.twitter.com/tKS7PAdlTi
— Gaoutham (@Gaoutham) July 19, 2019
As we dreamed fantastical dreams of a better world for all…
At @AWeber we see a future with AMP for Email where folks create experiences that are more magical, relevant, & effective than ever. That’s why we’ve added AMP support to our API & are committed to continue making it accessible to as many folks as possible. #emailgeeks #product
— Chris Vasquez (@ClickPop) July 1, 2019
We plotted future romantic getaways…
You can soon book a night in the Oscar Mayer Weinermobile – https://t.co/0IrGmepfFC #marketing pic.twitter.com/9JCF407Q6W
— Maiyro – Social Networking for Bloggers (@MaiyroOfficial) July 18, 2019
As the well-laid plans of our fellows came to fruition…
Really Good Emails 2.0 ✨ https://t.co/Ftk9vPXMzO #emailgeeks
— Really Good Emails (@reallygoodemail) July 17, 2019
We were reminded to think about how our work impacts others…
Why UX research is important.#UserExperience #CX #CustomerExperience #Marketing #Business pic.twitter.com/1H5F3Iy8eq
— The Startup Nerd (@Startup_Nerd) July 16, 2019
Because when we don’t, people get annoyed (and justifiably so!)…
Buying a product from you doesn’t mean I suddenly want multiple emails a day from your brand. Chill out, please. #emailmarketing #emailgeeks #email #stahp
— Skyler H (@Holobachgirl) July 22, 2019
We remembered that we are a part of an amazing community…
With the one and only @The_Annett in T.O. Waiting for some of our #emailgeeks to join. pic.twitter.com/fErLWx8aAZ
— Nadia Milani (@FreskiwMilani) July 23, 2019
And that new tools are only making our community stronger and more capable…
“#Automation is coming”#MarketingAutomation #AI #B2BMarketing #MarketingStrategy #MarketingMeme #AIMarketing #MarketingPlan #Sales pic.twitter.com/TyZjNgIOB3
— TechProspect (@TechProspect) July 22, 2019
But most of all, we remembered to be awesome…
Just called Outlook “Lookout”. Freudian slip? #emailgeeks
— Anne Tomlin (@pompeii79) July 19, 2019
Because, “sexy” or not, what we do has an impact, and making that impact as positive and accessible as possible should be job #1…
Accessibility in email may not be the sexiest topic, but making emails accessible for everyone helps provide a fantastic experience for all your subscribers. #emailgeeks #marketing https://t.co/ZlbLBn64J8
— Jimmy Piraino (@heresjimmyjam) July 19, 2019
So tweet on, trailblazing marketing pholks! We’ll be watching, as always, and we’ll see you all next month.
Image credit: Walt Disney Pictures
via GIPHY
