Phrasee pheatures: “Head of Product” Jasper Pye
Phrasee is a special company.
Why? Some people might say it’s because of our industry-leading artificial intelligence marketing language generation and optimisation technology, or the ever-growing list of brands availing themselves of our services and singing our praises. However, those people would be wrong.
What really sets Phrasee apart are the amazing people that show up, day in and day out, to help us grow our brand, deliver amazing service to our customers, and make our cutting-edge AI tech work.
One of those amazing people is Jasper Pye.
Jasper Pye is Phrasee’s recently anointed Head of Product.
Jasper Pye fact sheet:
An interview with Jasper Pye
How did you find your way onto the Phrasee team?
I was a Senior Designer at Phrasee co-founder Victoria Peppiatt’s design and marketing agency. I’d worked for her for a number of years so when she said she was starting Phrasee she asked if I wanted to come over and work on the product side.
What has it been like watching Phrasee grow over its first 3 years?
It’s pretty incredible! Because our initial product offering was quite a niche thing, it’s exciting how we’ve managed to grow that product and get some pretty amazing clients using it in the process. Now it’s going to be even more interesting as we expand into new channels and apply Phrasee’s core tech there.
What makes Phrasee special as a company?
Having been here since day one, it’s really cool to see the various departments as they grow. We’re still of a size where you can know everyone and capture their individuality (I wanted to write “bonkersness”, but my dictionary is telling me that’s not a real word).
Why should brands use Phrasee?
If you directly make revenue from email (or social advertising – *spoiler alert* coming soon!) then Phrasee is an awesome piece of tech to help maximise your ROI from those channels.
What makes Phrasee’s tech stand out from that of the competition?
On the tech side, one of our key USPs is that we really put a lot of effort up front into ensuring that the language Phrasee generates and optimises for our clients is engineered specifically around their brand voice. But, Phrasee as a company is not just about tech, it’s about humanising the technology. In addition, one of our big differentiators is that we really pride ourselves on providing second-to-none customer service. This is what customers really engage with beyond the straight performance numbers (which are pretty amazing as well, BTW!).
Where is Phrasee headed in the years to come?
In the words of Phrasee CEO Parry Malm: “We’re taking over the world, one subject line at a time”. Haha, but seriously I think the technology is expanding into new channels and the company will grow into new territories as we get the Phrasee name out there more and more.
What’s it like working with AI?
It’s not this big scary thing that the media makes out. Our core tech is both very cool and very smart, but what people often miss out on is that there are a bunch of awesome humans that help keep Phrasee’s tech on point.
What’s the most exciting thing going on in your life today?
I was recently promoted to Head of Product. Although not much has changed in my role so far (since we’re still in a growth phase), it’s going to be exciting to see how my role evolves. Also, I’m looking to buy my first apartment in London, which is both exciting and terrifying (and expensive).