Make your own luck with data-driven marketing

Phireside chat with MessageGears and Party City


When it comes to the intricacies of marketing messaging, customer preferences are constantly changing in ways that brands can never be sure of.

Sometimes it feels like retail marketers are flipping a coin when it comes to how they generate maximum impact and ROI.

Say goodbye to guesswork: in this expert phireside chat we’ll explore how marketers can make their own luck with data-driven personalization, trust-building technology, and supercharged ROI.

Join a panel crammed with martech’s industry veterans & retail customer-centric expertise, including:

  • Party City’s Senior Director Acquisition, CRM & Loyalty, Alisa Stewart
  • Phrasee’s Customer Success Director, Leigha Beynsberger
  • MessageGears’ Client Solutions Director, Dave Smith

Meet the host and panellists

Host and Moderator

Andrea Bridges-Smith, CEO and Executive Producer

San Fenix


Alisa Stewart, Senior Director Acquisition, CRM & Loyalty

Party City


Leigha Beynsberger, Customer Success Director



Dave Smith, Client Solutions Director