Here’s how P&O Ferries got “off the charts” ROI from Phrasee-powered subject lines

P&O Ferries is a 180-year old British institution. Their fleet transports the Great British Public to and from the British Isles. But – in a hyper competitive travel industry, how do they stand out?

Simple: awesome subject lines.

After 3 months of calibration, here are their awesome results to date:


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Below is an example of the results achieved on a single send:

Subject lineWho wrote it?Open rateClick rate
We thought we’d treat you... Fabulous holidays for less than you’d think!Phrasee32.57%3.58%
Time for a break... Save 15% on your crossingP&O25.70%2.86%
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“Phrasee, for me, was a nobrainer. The ROI we get from our investment in Phrasee is off the charts.”

Kim Verlinde, Direct Marketing Manager

P&O Ferries

Book a demo to find out how Phrasee can get you awesome results like these.